Machine Learning and the Rise of the REEP: Role-Based Expert Enhancement Platforms

Scythe - the REEPer
Don’t fear the REEPer

Based on Amalgam Insights’ discussions with over two dozen enterprise application solutions over the past six weeks, we believe that a new generation of applications is starting to emerge. Machine Learning has led to the evolution of a new generation of platforms that are transforming expert productivity by providing insights through self-guided logic that improves over time.

Amalgam Insights calls these solutions Role-Based Expert Enhancement Platforms (REEP), an emerging technology made possible by the increasing use of machine learning and artificial intelligence in the business world. We believe that, in the short-term, the emerging value of machine learning will come not from generalized platforms, but from these role-based solutions that will greatly simplify finance, compliance, and sales enablement tasks. As companies start thinking about the role of machine learning in enhancing their organizations, Amalgam recommends that they consider these four key areas of benefit:

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