Amalgam Insights specializes in Technology Consumption Management with a focus on how companies can align IT purchases and subscriptions to the relevant consumption models. This can and should include options for enterprises to purchase not only on a per-server or per-core basis, but also on a duration, user, resource, usage unit, feature, or baseline capacity basis. In this light, AI was especially interested in evaluating HPE’s Flexible Capacity billing capabilities across storage, computing, and networking as well as HPE’s new launch of Project New Stack.
Recently, Amalgam Insights attended HPE Discover, HPE’s semi-annual show devoted to its enterprise offerings. Our firm was especially interested in seeing how HPE would position itself after having divested much of its software portfolio to Micro Focus and then spin-merging its Enterprise Services division with CSC to form DXC Technology on April 1st of this year.
In HPE’s General Session and subsequent presentations, several key themes emerged in HPE’s positioning. The most obvious is that, in consolidating HPE’s offerings to servers, storage, and networking, the company is now focused on being the arms dealer for hybrid IT support. This is based both on the core HPE portfolio of technology and services as well as removing the business services and complementary technologies that were previously seen as competitive to potential HPE competitors. This fundamental change should serve HPE well.
How HPE found its focus
One of my favorite topics in enterprise software is pricing. Despite the work done in value-based pricing over the past 50 years, the vast majority of pricing exercises still start with either a very basic cost-plus or percentage-based ROI model. This assumption has a key issue: it assumes that your product is a commodity. To explain why and to explain how to take a more value-based approach, consider what a price is.
There are many ways to break down price, but the model AI uses to translate value into price comes from 3 basic components: Reference Price, Differentiated Value, and Price Positioning
Yesterday, at the Boston Cloud Services Meetup at the Cambridge IBM Innovation Center, Amalgam Insights (AI) attended a Cloudyn-based event on “Overcoming the Challenges of Multi-Cloud Financial Management.” This presentation was headed by Account Executive Marcus Benson and focused on the challenges that Fortune 500 companies and managed service providers have in managing both complex single-vendor and multi-vendor cloud infrastructure environments.
Cloudyn is a cloud business and financial management solution founded in 2011 and set up as both a multi-tenant and multi-cloud solution running on AWS, Microsoft Azure and Google Cloud. Cloudyn supports a single pane of glass view for consolidated management and a real-time and continuous support of cost optimization for multiple vendors including Amazon Web Services, Microsoft Azure, Google Cloud, OpenStack, and Docker. Cloudyn has raised over $20 million in venture capital and seed funding and currently targets large enterprises, managed service providers, and companies with over 1 million dollars in annual cloud spend.