Informatica Unleashes AI, Brand, Cloud, and Data-Driven Disruption at Informatica World 2017

New Informatica Brand for New Informatica Aspirations
New Informatica Brand for New Informatica Aspirations
New Informatica Brand for New Informatica Aspirations

Amalgam Insights (AI) recently attended Informatica World 2017, where executives, partners, and customers provided backing for Informatica’s ability to support “The Disruptive Power of Data,” (an Informatica-trademarked phrase) as well as its positioning as the Enterprise Cloud Data Management leader.

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Amalgam Insights’ primer on value-based pricing

money-graph
money-graph

One of my favorite topics in enterprise software is pricing. Despite the work done in value-based pricing over the past 50 years, the vast majority of pricing exercises still start with either a very basic cost-plus or percentage-based ROI model. This assumption has a key issue: it assumes that your product is a commodity. To explain why and to explain how to take a more value-based approach, consider what a price is.

There are many ways to break down price, but the model AI uses to translate value into price comes from 3 basic components: Reference Price, Differentiated Value, and Price Positioning

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With Cloudera’s S-1, Hadoop and Big Data Finally Come of Age

On Friday, March 31st, Cloudera filed its S-1 with intention to IPO. The timing looks good considering the recent successful IPOs of Alteryx, Mulesoft, and Snap. But how does Cloudera actually match up with other tech companies in terms of being successful in the short and medium term?

Cloudera’s S-1 filing starts by describing the near-term growth potential of the Internet of Things and IDC’s estimate of 30 billion internet-connected mobile devices in 2020. Every analyst and consulting firm has some idea of whether this is going to be 20 billion, 30 billion, or 40 billion, but the most important aspects of this growth are that:

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The Battle for Context – Hello World!

I’ve been asked a lot over the past couple of weeks what I’m planning to do over the rest of my career. (Apparently, nobody expects you to retire at 40…) I believe that Amalgam Insights is going to provide a base to pursue what is going to happen next in the world of technology. But to explain what that means, first, I need to take a step back.

I’ve spent most of the past 20 years of my life considering how the future of applied technology will change the way that we evaluate our environments, conduct work, and better understand the world that we live in. In the mid-90s, when both personal computing and the Internet were coming into¬†ascendancy, I was fortunate to have multiple experiences introducing me to the combined power of these technologies:

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