Author: Todd Maddox, Ph.D.
Title: Why Augmented Reality is Effective in Product Lifecycle Management: A Brain Science Analysis
Product Lifecycle Managers, System Engineers, Reliability Engineers, Product Scientists, Product Development Managers, Manufacturing Process Managers, Product Data Managers, Field Service Managers, Field Service Representatives
Why It Matters:
Product lifecycle management (PLM) requires the coordination of multiple interconnected processes in which one small error, or one bit of inefficiency at any stage can have a ripple effect that will adversely and exponentially affect the whole process. Complicating matters, the skills and processes associated with efficient PLM are multi-faceted and involve strong cognitive, behavioral, and visualization abilities that require synchronous engagement of multiple distinct learning and processing systems in the brain.
Augmented reality tools offer significant promise for efficient PLM because they engage multiple brain systems in synchrony in ways that enhance product development, design and service processes. By engaging multiple brain systems in synchrony, augmented reality tools speed the learning process and build multiple, redundant, and interconnected memory traces across brain systems. This reduces error while simultaneously speeding processing at every stage of the product lifecycle.