Description
Title: Business Value Analysis – The Case for Rapid Value Creation and ROI from Salesforce Einstein Analytics
Author: Hyoun Park
Topic: Sales Analytics
Key Stakeholders: Chief Information Officers,
Chief Digital Officers, Chief Revenue Officers,
Chief Customer Officers, Chief Sales Officers,
Chief Marketing Officers, Chief Service Officers,
Chief Analytics Officers, Chief Technical Officers,
Digital Transformation Heads, Directors of
Engineering, Enterprise Architecture Directors and
Managers, Application Architecture Directors and
Managers, Financial Systems Directors and
Managers
Why It Matters: Salesforce is the most common
cloud-based strategic business data source. The
ability to effectively analyze this data and discover
new insights has the potential to transform
customer relationships and business strategy.
Top Takeaway: Amalgam Insights found that
Salesforce Einstein Analytics has the ability to
provide 500+% ROI in supporting strategic sales,
service, and operational analytics use cases while
scaling to over 2,000 users in two-to-three years.
