Author: Hyoun Park
Market: Customer Journey Analytics
Title: Cerebri AI Sets The Standard for Managing Customer Journey Analytics
Key Stakeholders: Chief Revenue Officers, Chief Technical Officers, Vice President of Sales, Vice President of Marketing, Vice President of Service, Sales Directors and Managers, Marketing Directors and Managers, Service Directors and Managers, Vice President of Analytics, Analytics Directors and Managers, Data Science Directors and Managers
Why It Matters: The modern business world increasingly demands customer journeys to support as-a-Service offerings, the Subscription Economy, and Customer Lifetime Value-based business models that go across sales, marketing, and service. To manage and support these customer journeys, businesses must be able to manage the complexity of the data, metadata, business process definitions, customer journey framework, decision management, predictive analytics, revenue forecasting, and brand management associated with these journeys at an individual customer level.
Top Takeaway: Cerebri AI has developed a solution that manages multiple functional and technical challenges of supporting a “Power of One” vision for managing marketing, sales, and service relationships on an individualized customer basis. By using Cerebri AI, companies can both manage customer relationships at scale and receive guidance for the best potential action or most profitable action at any point within the customer journey.