Author: Todd Maddox, Ph.D.
Title: Market Milestone – The Brain Science Behind PTC’s Vuforia Expert Capture: Why It Speeds Time to Productivity While Reducing Training Costs
Product Lifecycle Managers, Industrial Learning Officers, Manufacturing Learning Officers, Industrial Managers, Manufacturing Managers, Product Scientists, Product Development Managers, Manufacturing Process Managers, Field Service Managers, Field Service Representatives.
Why It Matters:
The workforce skills gap is growing in the manufacturing and industrial sector and is exacerbated by the exodus of highly talented and knowledgeable retiring workers. These subject matter experts’ knowledge needs to be tapped, curated, packaged and delivered to new workers in a way that speeds time to productivity while reducing training costs.
The brain science of learning suggests that the most effective workforce training tools engage the worker in a way that directly and naturally maps onto the relevant learning and memory systems in the brain. PTC’s Vuforia Expert CaptureTM uses augmented reality technology to meet these needs by curating subject matter experts’ knowledge and presenting that information to workers in a way that minimizes cognitive load while simultaneously engaging experiential and behavioral skills learning systems in the brain. This speeds time to productivity, trains subject matter and behavioral skills expertise, all while reducing training costs.
This report, which has been licensed by PTC, is also available at no cost on the PTC website at https://www.ptc.com/en/resources/ar/report/brain-science-behind-augmented-reality