Allego’s Point-in-Time Video Feedback Trains People Skills in the Sales Brain: A Market Milestone

 In a recently published Market Milestone, Todd Maddox, Ph.D., Learning Scientist and Research Fellow for Amalgam Insights, evaluated Allego’s Point-in-Time Video Feedback offering from a learning science perspective—the marriage of psychology and brain science. This involves evaluating the offering to determine whether it engages psychological processes and learning systems in the brain effectively. Amalgam’s overall evaluation is that Allego’s Point-in-Time Video Feedback offering is highly effective.

Allego’s Point-in-Time Video Feedback offering allows feedback to be inserted and embedded throughout the sales professionals’ videotaped pitch. This feedback can be targeted and specific to some aspect of the pitch at that point-in-time. From a learning science perspective, the sales professional can visualize themselves and “relive” the experience giving the pitch and can receive corrective feedback on the fly. This simulates real-time, interactive feedback and is much more effective at engaging the appropriate people skills brain regions than receiving feedback at the end of the pitch. It is also scalable, which is a serious challenge for truly interactive offerings.

For more information, read the full Market Milestone at https://www.allego.com/resources/amalgam-insights-market-milestone-video-feedback/.

 

Todd Maddox Ph.D.’s Top Four Scientific Observations on DevLearn 2018

If you have a passion for learning then DevLearn is for you. DevLearn 2018 was quite the event. With excellent keynote addresses, breakout sessions, numerous vendors and great demos it was action-packed. I enjoyed every minute of DevLearn 2018 and I am already looking forward to 2019.

I took a few days to gather my notes and thoughts, and I have a number of observations on DevLearn 2018. I am sure that others who attended DevLearn 2018 will highlight different topics, and acknowledging that I was only able to speak in detail with a dozen or so vendors, here are my Top Four Scientific Observations.

Whether Talent, Behavioral or Data……The Impact of Science Continues to Grow

Relevant Vendors That I Spoke With: Adobe, Allego, EdCast, Inkling, iSpring, Learning Tribes, LEO Learning, MPS Interactive, Mursion, OttoLearn, Rehearsal, Schoox, STRIVR, Valamis

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Allego’s Point-in-Time Video Feedback Trains People Skills in the Sales Brain

If you are in sales, you have likely heard stories similar to this on numerous occasions.

“I have been in sales for over a year now, and I just can’t seem to learn out to give an effective sales pitch. My sales manager tells me that my body language is off, and my verbal skills are unnatural and forced. I read all of the required sales training materials and I have even read other articles, books and blogs on the art of an effective pitch. My manager demonstrates how to give an effective pitch and I have watched many videos of others giving an effective pitch. I feel like I understand the material, but when I get in front of potential clients it doesn’t feel right, and they don’t react positively to me. I am at a loss and don’t know what to do…”

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Amalgam Insights Releases List of 2018’s Best Enablement Solution Vendors for “Building Better Sales Brains”

Optimized sales training requires three critical aspects; combining effective sales enablement, people skills, and situational awareness

July 31, 2018 08:30 ET | Source: Amalgam Insights

BOSTON, July 31, 2018 — It turns out that the traits common to the best salespeople aren’t necessarily innate; research indicates they can be scientifically coached to be top producers. A new report, issued today from Amalgam Insights, evaluates the technology vendors who are leading the industry in optimizing this kind of training.

Todd Maddox, the most-cited researcher in corporate learning and Learning Science Research Fellow at Amalgam Insights, authored this report. This research uniquely identifies learning science approaches of optimizing sales training, which Maddox says requires a combination of effective sales enablement, people skills, and situational awareness.

The companies recognized in this research are (in alphabetical order): Allego, Brainshark, CrossKnowledge, Gameffective, Highspot, JOYai, Lessonly, Mindtickle, Qstream, myTrailhead, Seismic, and Showpad.

“Companies are continually looking for a competitive edge; leveraging technology to develop a top-tier sales force is a key area for improvement,” Maddox says. “If you want sales enablement and training tools that are highly effective, they must be grounded in learning science – the marriage of psychology and brain science. Many sales teams and sales-focused vendors have access to these tools. What is needed is an effective way to leverage these tools to maximum advantage,” he added.

Maddox’s report notes that successful companies work to map sales processes to three distinct learning systems in the brain:

  • The cognitive skills learning system is about knowing facts (the “what”) and is directly linked to sales enablement;
  • The behavioral skills learning system is about behavior (the “how”) and is directly linked to people skills training; and
  • The emotional learning system, which is about “reading” people and situations (the “feel”) and is directly linked to situational awareness.

“When these three traits are combined, salespeople become far more effective in understanding both the tangible and intangible needs of their customers and can craft and deliver solutions that continually produce solid results for their companies,” Maddox said.

Maddox’s report, “2018’s Best Sales Enablement Solutions for Building Better Sales Brains,” is available for Sales VPs, Directors, and Managers at www.amalgaminsights.com.

About Amalgam Insights:
Amalgam Insights (www.amalgaminsights.com) is a consulting and strategy firm focused on the transformative value of Technology Consumption Management. AI believes that all businesses must fundamentally reimagine their approach to data, design, cognitive augmentation, pricing, and technology usage to remain competitive. AI provides marketing and strategic support to enterprises, vendors, and institutional investors for conducting due diligence in Technology Consumption Management.

For more information:
Hyoun Park
Amalgam Insights
hyoun@amalgaminsights.com
415.754.9686

Steve Friedberg
MMI Communications
steve@mmicomm.com
484.550.2900