It’s About the How, Not the What
As any sales manager will tell you, one of the most challenging aspects of his or her job is sales coaching. It is one thing for your sales professionals to have a cognitive understanding of what to say during a pitch – the words to use, the appropriate script, what body language to display and which tactics to utilize when handling objections or other nuanced situations.
It is another thing (and mediated by completely different systems in the brain) for your sales professionals to have the people skills, the intuition if you will, to know how to deliver the pitch, how to display the appropriate body language, and how to handle a broad range of situations. Although a cognitive understanding – an understanding of the “what” – is useful, it is people skills – the “how” – that closes the deal. Continue reading “The Neuroscience of Effective Sales Coaching”
Research Fellow Todd Maddox, Ph.D. has just published a new Analyst Insight: Leveraging Learning Science: Why Extended Reality (xR) is Poised to Disrupt Corporate Learning and Development.
In this Analyst Insight, Todd Maddox, Ph.D. provides guidance on why Augmented and Virtual Reality are set to disrupt corporate learning. This report focuses on a learning science evaluation of the potential for extended reality (xR) technologies to disrupt corporate L&D and show how xR technologies have the potential to improve the quality and quantity of training, to accelerate learning and enhance retention in all aspects of corporate learning to provide the following benefits:
If you are in sales, you have likely heard stories similar to this on numerous occasions.
“I have been in sales for over a year now, and I just can’t seem to learn out to give an effective sales pitch. My sales manager tells me that my body language is off, and my verbal skills are unnatural and forced. I read all of the required sales training materials and I have even read other articles, books and blogs on the art of an effective pitch. My manager demonstrates how to give an effective pitch and I have watched many videos of others giving an effective pitch. I feel like I understand the material, but when I get in front of potential clients it doesn’t feel right, and they don’t react positively to me. I am at a loss and don’t know what to do…”
Microlearning is taking the Learning and Development world by storm. Although many incorrectly identify microlearning as simply short duration training sessions, leaders in the field define microlearning as an approach to training that focuses on conveying information about a single, specific idea. The goal is to isolate the idea that is to be trained and…
Key Stakeholders: Chief Learning Officers, Chief Human Resource Officers, Learning and Development Directors and Managers, Corporate Trainers, Content and Learning Product Managers, Chief Executive Officer, C-suite, Managers Top Takeaways: If you want high-quality leadership at all levels of your organization then you need to provide employees with effective broad-based leadership training and development solutions. Optimized…
Key Stakeholders: Chief Sales Officer, Sales Directors and Managers, Sales Operations Directors and Managers, Training Officers, Learning and Development Professionals
Top Takeaways: If you want an efficient sales team you need to provide them with the right tools and train them effectively. If you want sales enablement and training tools that are highly effective they need to be grounded in learning science – the marriage of psychology and brain science. Many sales teams and sales focused vendors have access to these tools. What is needed is an effective way to leverage these tools to maximum advantage. This is where learning science comes in. In this report, I briefly outline the learning science behind sales enablement, people skills training and situational awareness.
(Note: This report represents the first step in an ongoing research initiative focused on critically evaluating the effectiveness of sales enablement and sales training solutions on the market. My goal in this research is to critically evaluate and accurately reflect the current state of the sales enablement and sales training sector from the perspective of learning science.)
Key Stakeholders: Chief Learning Officers, Chief Human Resource Officers, Learning and Development Directors and Managers, Corporate Trainers, Content and Learning Product Managers
- Learning & Development (L&D) vendors offer a number of amazing technologies but minimal, if any, scientifically-validated best practices to guide clients on what to use when. This is an oversight and one that can be remedied by leveraging learning science—the marriage of psychology and brain science.
- Even the vendors beginning to embrace brain science stop at the prefrontal cortex, hippocampus, and medial temporal lobe structures that have evolved for hard skills learning. This is unacceptable as vendors effectively ignore people (aka soft) skills and the emotional aspects of learning that are mediated by different brain regions with distinct processing characteristics.
- To close the adoption gap in learning technologies, L&D vendors must start to embrace all systems of learning in the brain, and customers must demand better guidance and scientifically-validated best practices.
(Editor’s Note: Todd Maddox, Ph.D. has over 200 published articles, 10,000 citings, and $10 million in external research funding in his 25+ years in cognitive psychology. Maddox is available for interviews on this topic at firstname.lastname@example.org)
By now, I am sure you have heard about the incident at a Starbucks in Philadelphia, where two black men were arrested for waiting for a third man inside the store without purchasing any items. Starbucks CEO Kevin Johnson issued an immediate apology calling the arrests “reprehensible.” He’s gone further, meeting with the two men in person and apologizing, as well as saying that all U.S. Starbucks will be closed on May 29 for racial-bias education for its employees.
Continue reading “Will Starbucks Make A $40 Million Training Mistake? The Psychology and Brain Science of Effective Racial Bias Prevention Training”
Recommended Audience: Chief Learning Officers, Chief Human Resources Officers, Learning and Development directors and managers, Corporate Trainers, Enterprise Librarians and Content Managers, Instructional Designers, Corporate Communications, Product Managers with a Content or Learning focus.
Key Takeaway: L&D-based gamification is ignoring major swathes of personality and human motivation, which prevents most current business approaches of gamification from being effective.
Effective training is critical in all business sectors. In 2017, over $360 billion was spent on training worldwide, with over $160 billion spent in the U.S. alone. Given the ever-changing nature of the corporate landscape, as new technologies are introduced (e.g., AI) or upgraded (e.g., constant software upgrades), and as new challenges arise (e.g., sexual harassment in the workplace) corporate training must evolve to meet the growing need.
Continue reading “Dual Learning Systems in the Brain: Implications for Corporate Training”