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Todd Maddox Explains Why Extended Reality (xR) Technologies Will Disrupt Corporate L&D

Research Fellow Todd Maddox, Ph.D. has just published a new Analyst Insight: Leveraging Learning Science: Why Extended Reality (xR) is Poised to Disrupt Corporate Learning and Development.

In this Analyst Insight, Todd Maddox, Ph.D. provides guidance on why Augmented and Virtual Reality are set to disrupt corporate learning. This report focuses on a learning science evaluation of the potential for extended reality (xR) technologies to disrupt corporate L&D and show how xR technologies have the potential to improve the quality and quantity of training, to accelerate learning and enhance retention in all aspects of corporate learning to provide the following benefits:

  • Faster learning and stronger retention
  • Reduced training time
  • Time-effective, cost-effective and scalable training across a variety of hard skills, soft skills and situational awareness
  • Ability to train expensive, dangerous and rare situations in total safety and to expertise.
  • Improved understanding of the learning process through subjective, objective, attention, and engagement metrics built from xR Big Data.
  • More effective, efficient, and valuable learning environments.

To learn more about the key aspects of augmented and virtual reality that will change coporate learning environments, download this Analyst Insight, which is available at no cost through April 10th: Leveraging Learning Science: Why Extended Reality (xR) is Poised to Disrupt Corporate Learning and Development.

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Todd Maddox Reveals How Collaborative Video-Based Practice Effectively Trains People Skills: A Brain Science Analysis

Amalgam Insights Brain Science Research Fellow Todd Maddox has released new research on the Rehearsal website focused on the role of collaborative video-based practice and its role in teaching people skills (also known as soft skills). Continue reading “Todd Maddox Reveals How Collaborative Video-Based Practice Effectively Trains People Skills: A Brain Science Analysis”

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Leveraging Psychology and Brain Science to Optimize Retention and Behavior Change

Amalgam Insights’ Learning Science Research Fellow Todd Maddox has recently published an Analyst Insight focused on exploring how psychology and brain science can inform learning practitioners and provide tools that optimize information retention and behavior change. The workplace is changing rapidly and the modern employee needs continuous learning of hard skills, people (aka soft) skills and situational awareness. Neuroscience reveals that each of these skill sets is mediated by a distinct learning system in the brain, each of which has its own unique operating characteristics. The modern employee expects learning in the flow of work, available 24/7 on any device, with engaging content and experience.

Maddox’ key finding was that Qstream’s mobile microlearning solution meets these challenges by delivering content in a way that engages the cognitive skills learning system in the brain during hard skills training, the behavioral skills learning in the brain during people skills training, and the emotional skills learning system in the brain during situational awareness training. The user experience engages employees through scenario-based challenges which stimulate critical thinking, gives real-time feedback, explains answers, supports personalized coaching, and delivers learning in minutes per day.

For a complementary copy of the complete report, vist the Qstream website at: https://info.qstream.com/leveraging-learning-science-how-qstreams-mobile-microlearning-solution-changes-behavior.

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Understanding the Brain Science on How the US Government Shutdown Reduces the Effectiveness of Diligent Decision-Making

  On December 22, 2018, the longest government shutdown in American history began. Approximately 800,000 employees have been affected with roughly 380,000 workers being furloughed and another 420,000 working without pay. Many of the 420,000 employees being required to work without pay make important, and often split-second, life or death decisions. This includes the Coast…

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Area9: Leveraging Brain and Computer Science to Build an Effective Adaptive Learning Platform

I recently received an analyst briefing from Nick Howe, the Chief Learning Officer at Area9 Learning who offer an adaptive learning solution. Although Area9 Learning was founded in 2006, I have known about area 9 since the 1980s and it was first “discovered” in 1909. How is that possible?

In 1909, the German anatomist Korbinian Brodmann developed a numbering system for mapping the cerebral cortex based on the organization of cells (called cytoarchitecture). Brodmann area 9, or BA9, includes the prefrontal cortex (a region of brain right behind the forehead) which is a critical structure in the cognitive skills learning system in the brain and functionally serves working memory and attention.

The cognitive skills learning system, prefrontal cortex (BA9), working memory and attention are critical for many aspects of learning, especially hard skills learning.

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Amalgam Insights Releases List of 2018’s Best Enablement Solution Vendors for “Building Better Sales Brains”

Optimized sales training requires three critical aspects; combining effective sales enablement, people skills, and situational awareness

July 31, 2018 08:30 ET | Source: Amalgam Insights

BOSTON, July 31, 2018 — It turns out that the traits common to the best salespeople aren’t necessarily innate; research indicates they can be scientifically coached to be top producers. A new report, issued today from Amalgam Insights, evaluates the technology vendors who are leading the industry in optimizing this kind of training.

Todd Maddox, the most-cited researcher in corporate learning and Learning Science Research Fellow at Amalgam Insights, authored this report. This research uniquely identifies learning science approaches of optimizing sales training, which Maddox says requires a combination of effective sales enablement, people skills, and situational awareness.

The companies recognized in this research are (in alphabetical order): Allego, Brainshark, CrossKnowledge, Gameffective, Highspot, JOYai, Lessonly, Mindtickle, Qstream, myTrailhead, Seismic, and Showpad.

“Companies are continually looking for a competitive edge; leveraging technology to develop a top-tier sales force is a key area for improvement,” Maddox says. “If you want sales enablement and training tools that are highly effective, they must be grounded in learning science – the marriage of psychology and brain science. Many sales teams and sales-focused vendors have access to these tools. What is needed is an effective way to leverage these tools to maximum advantage,” he added.

Maddox’s report notes that successful companies work to map sales processes to three distinct learning systems in the brain:

  • The cognitive skills learning system is about knowing facts (the “what”) and is directly linked to sales enablement;
  • The behavioral skills learning system is about behavior (the “how”) and is directly linked to people skills training; and
  • The emotional learning system, which is about “reading” people and situations (the “feel”) and is directly linked to situational awareness.

“When these three traits are combined, salespeople become far more effective in understanding both the tangible and intangible needs of their customers and can craft and deliver solutions that continually produce solid results for their companies,” Maddox said.

Maddox’s report, “2018’s Best Sales Enablement Solutions for Building Better Sales Brains,” is available for Sales VPs, Directors, and Managers at www.amalgaminsights.com.

About Amalgam Insights:
Amalgam Insights (www.amalgaminsights.com) is a consulting and strategy firm focused on the transformative value of Technology Consumption Management. AI believes that all businesses must fundamentally reimagine their approach to data, design, cognitive augmentation, pricing, and technology usage to remain competitive. AI provides marketing and strategic support to enterprises, vendors, and institutional investors for conducting due diligence in Technology Consumption Management.

For more information:
Hyoun Park
Amalgam Insights
hyoun@amalgaminsights.com
415.754.9686

Steve Friedberg
MMI Communications
steve@mmicomm.com
484.550.2900

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Optimizing Leadership Training and Development by Leveraging Learning Science: A Brief Primer

Key Stakeholders: Chief Learning Officers, Chief Human Resource Officers, Learning and Development Directors and Managers, Corporate Trainers, Content and Learning Product Managers, Chief Executive Officer, C-suite, Managers Top Takeaways: If you want high-quality leadership at all levels of your organization then you need to provide employees with effective broad-based leadership training and development solutions. Optimized…

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Why Corporate Learning Solutions Ignore Brain Science and Create Corporate Adoption Gaps

Cognitive and Behavior Systems of Learning

Key Stakeholders: Chief Learning Officers, Chief Human Resource Officers, Learning and Development Directors and Managers, Corporate Trainers, Content and Learning Product Managers

Key Takeaways:

  • Learning & Development (L&D) vendors offer a number of amazing technologies but minimal, if any, scientifically-validated best practices to guide clients on what to use when. This is an oversight and one that can be remedied by leveraging learning science—the marriage of psychology and brain science.
  • Even the vendors beginning to embrace brain science stop at the prefrontal cortex, hippocampus, and medial temporal lobe structures that have evolved for hard skills learning. This is unacceptable as vendors effectively ignore people (aka soft) skills and the emotional aspects of learning that are mediated by different brain regions with distinct processing characteristics.
  • To close the adoption gap in learning technologies, L&D vendors must start to embrace all systems of learning in the brain, and customers must demand better guidance and scientifically-validated best practices.
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The Adoption Gap in Learning & Development: How Learning Science Can Bridge the Divide


Key Stakeholders: Chief Learning Officers, Chief Human Resource Officers, Learning and Development Directors and Managers, Corporate Trainers, Content and Learning Product Managers

Key Takeaways: L&D vendors offer a vast array of innovative functionality and technology for their clients. Unfortunately, clients are overwhelmed by the breadth of offerings and desire guidance on what technology to use when, all in the interest of increasing adoption and the effectiveness of learning. An extensive body of learning science research exists that should be leveraged to provide clients with the much-needed guidance. This approach will reduce the existing adoption gap and improve the performance.

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