Market Milestone – Google to Buy Looker to Transform Business Analytics

Key Stakeholders:

Chief Information Officers, Chief Technical Officers, Chief Digital Officers, Chief Analytics Officers, Data Monetization Directors and Managers, Analytics Directors and Managers, Data Management Directors and Managers, Enterprise Architects

Why It Matters:

Google’s proposed $2.6 billion acquisition of Looker provides Google with a core data engagement, service, and application environment to support Google Cloud Platform. This represents an impressive exit for Looker, which was expected to IPO after its December 2018 Series E round. This report covers key considerations for Looker customers, GCP customers, and enterprises seeking to manage data and analytics in a multi-cloud or hybrid cloud environment.

Top Takeaway:

Google Cloud Platform intends to acquire a Best-in-Breed platform for cloud analytics, embedded BI, and native analytic applications in Looker. By filling this need for Google customers, GCP has strengthened its positioning for enterprise cloud customers at a time when Amalgam Insights expects rapid and substantial growth of 25%+ CAGR (Compound Annual Growth Rate) across cloud markets for the next few years. This acquisition will help Google to remain a significant and substantial player as an enterprise cloud provider and demonstrates the latitude that Google Cloud CEO Thomas Kurian has in acquiring key components to position GCP for future growth.

To read the rest of this piece, please visit Looker, which has acquired a commercial license for this research.

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Tom Petrocelli Publishes Groundbreaking Report Defining Serverless Computing

On December 10th, 2018, Tom Petrocelli published the Market Guide for Serverless Computing entitled “Serverless Computing Provides New Solutions to Modern Problems” in conjunction with KubeCon + CloudNativeCon North America 2018.

This report was written in response to massive market confusion regarding the current definition of serverless computing and the categories of options that software, platform, and infrastructure architects can use to initiate serverless computing projects.

“Serverless can best be thought of as any computer system that abstracts the infrastructure for the developer, employs an event-driven model, and only consumes resources when needed.”

Tom Petrocelli, Research Fellow, Amalgam Insights

In this report, Petrocelli provides a definition of serverless computing, provides five key use cases for serverless computing, explores the economics of serverless computing, and provides 14 representative enterprise-grade solutions across open source projects, cloud services, and on-premises commercial products.

Amalgam Insights’ Market Guides provide an unbiased, third-party perspective for explaining new technology and service capabilities based on our decades of expert experience, briefings with leading technology vendors, and discussions with Early Adopter organizations.

To download the report, which will be available at no cost throughout the duration of KubeCon + CloudNativeCon North America 2018, please download at the following link: https://amalgaminsights.com/product/market-guide-serverless-computing-provides-new-solutions-to-modern-problems