In Case You Missed It: Why Augmented Reality is an Effective Tool in Manufacturing: A Brain Science Analysis

As you may know, PTC LiveWorx 2019 featured my live presentation “Why Augmented Reality is an Effective Tool in Manufacturing: A Brain Science Analysis“.

For those of you who couldn’t make it to LiveWorx or to the presentation, we are providing the slides so you can catch up! Simply click on the title slide or link below to download the slides.

Why Augmented Reality is Effective in Manufacturing

If you’d like to discuss this presentation in greater detail or have me speak to your organization on this topic, please follow up at


This presentation focuses on a brain science evaluation of augmented reality tools in manufacturing and their roles in:

    • reducing the cognitive load on the learner
    • providing the opportunity for limitless practice, and
    • accelerating learning and retention by broadly recruiting multiple learning systems in the brain in synchrony.

Specifically, AR tools simultaneously recruit cognitive, behavioral and experiential learning systems in the brain thus creating multiple distinct, but highly interconnected memory traces.

In comparison, traditional tools focus almost exclusively on the cognitive skills learning system. In this presentation, I examine a number of use cases for AR including supply chain, environmental health and safety (EHS), product development, equipment operation, and field service. Finally, I summarize the brain science underpinnings for the effectiveness of AR tools in each use case.

Please take a look and follow up with any questions you may have!

Why Augmented Reality is Effective in Manufacturing

Todd Maddox Reveals How PTC’s Vuforia Expert Capture Speeds Time to Productivity While Reducing Training Costs

The brain science of learning suggests that the most effective workforce training tools engage the worker in a way that directly and naturally maps onto the relevant learning and memory systems in the brain.

PTC’s Vuforia Expert Capture uses augmented reality technology to meet these needs by curating subject matter experts’ knowledge and presenting that information to workers in a way that minimizes cognitive load while simultaneously engaging experiential and behavioral skills learning systems in the brain.

This speeds time to productivity, trains subject matter and behavioral skills expertise, all while reducing training costs. To describe how this works, I’ve recently written a Market Milestone describing the brain science and use cases that Expert Capture is best suited for. To access this report, which has been licensed by PTC, at no cost, please visit