Blackberry Successfully Transitions into a Software Company: Mission Accomplished

In April 2019, Amalgam Insights attended BlackBerry’s Analyst Summit, a collection of high-profile industry analysts and financial analysts who were provided with the key highlights of BlackBerry’s accomplishments over the past year. This day included BlackBerry’s top executives including CEO John Chen, President and Chief Operating Officer Bryan Palma, Chief Financial Officer Steve Cappelli, Chief Marketing Officer Mark Wilson, Chief Technology Officer Charles Eagan, and a collection of subject matter experts across security, the Enterprise of Things, mass communications, and Blackberry’s key verticals including automotive, government, and healthcare.

Above all, the key takeaway from BlackBerry’s Analyst Summit is that BlackBerry’s transformation  into a software and services company is complete.

A Successful Transformation

When John Chen first joined Blackberry roughly 2000 days ago, BlackBerry was a 7 billion dollar mobility company focused on its once-iconic handsets, but losing money hand-over-fist in the era of the iPhone and Android. Although Apple and Google had taken over the handset market, BlackBerry’s leadership at the time was reluctant to take the hard steps necessary to transform into a digital company and to take full advantage of its intellectual property. In this 2011-2012 time period, I was among the analysts who were criticizing BlackBerry for its inability to separate devices, software, and services and hoped that BlackBerry would move to Android, QNX (a 2010 acquisition) or another operating system that would be more flexible and app-friendly than BlackBerry.
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