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This Week in Enterprise Tech – Week 55

In this podcast episode of This Week in Enterprise Technology, Hyoun Park and Charles Araujo critically assess the biggest tech news for the CIO office:

  1. NVIDIA Strikes an Agentic Pose with Llama Nemotron
  2. NVIDIA Launches a Laser Show with Photonics Switches
  3. NVIDIA, Google, Disney Take on Reality with Physical AI
  4. NVIDIA Open Sourcing cuOPT
  5. Adobe Summit (How Adobe Can Regain its AI Mojo)
  6. Stop It; Operational Efficiency Is Not Innovation
  7. Research Says Teamwork and AI Make the Dream Work Even Better
  8. We Needed an Executive Order on IT Procurement?
  9. SAP Predicts Data Entry Will Disappear By 2027

Buzzsprout Podcast: https://www.buzzsprout.com/2319034/episodes/16855327


For this video presentation of This Week in Enterprise Technology, Hyoun Park and Charles Araujo critically assess the biggest tech issues for the CIO office:

  1. NVIDIA Strikes an Agentic Pose with Llama Nemotron
  2. NVIDIA Launches a Laser Show with Photonics Switches
  3. NVIDIA, Google, and Disney Take on Reality with Physical AI
  4. NVIDIA Open Sourcing CuOPT
  5. Adobe Summit and How Adobe Can Regain its AI Mojo
  6. Stop it. Operational Efficiency is Not Innovation. 
  7. Research Says Teamwork and AI Make the Dream Work Even Better
  8. We Needed an Executive Order on IT Procurement?
  9. SAP Predicts Data Entry Will Disappear By 2027

NVIDIA Strikes an Agentic Pose with Llama Nemotron

NVIDIA launched the Llama Nemotron models to support agentic AI. Some of the biggest names in tech like Microsoft, SAP, ServiceNow, Accenture, and Deloitte have already committed to using models either to support or augment their current AI efforts. 

We wonder if every tech vendor will end up with their own tweaked versions of Llama that end up fragmenting the market 100 different ways? 

NVIDIA Press Release: https://nvidianews.nvidia.com/news/nvidia-launches-family-of-open-reasoning-ai-models-for-developers-and-enterprises-to-build-agentic-ai-platforms

CIO Dive’s Lindsey Wilkinson: https://www.ciodive.com/news/Nvidia-gtc-llama-nemotron-model-family-ai-agent-development/742994/?utm_source=AmalgamInsights 


NVIDIA Launches a Laser Show with Photonics Switches

NVIDIA launches silicon photonics networking switches as part of the NVIDIA Spectrum-X Photonics Ethernet and NVIDIA Quantum-X Photonics InfiniBand platforms. If you had told us a few years ago, that Nvidia would bring out the fastest networking equipment for the enterprise, we would have wondered what you were smoking. Charles explains the business logic while Hyoun wonders how long networking providers will continue to be asleep at the wheel. 

NVIDIA: https://nvidianews.nvidia.com/news/nvidia-spectrum-x-co-packaged-optics-networking-switches-ai-factories

Optics.org: https://optics.org/news/16/3/26


NVIDIA, Google, and Disney Take on Reality with Physical AI

NVIDIA is also working on physical AI with Google on both AI Robotics and in creating an open-source physics engine. The latter effort also includes Disney Research, well known for translating cutting-edge research into customer experiences. Will this reality-simulating exercise make its way into cars or mass transit?


NVIDIA: https://nvidianews.nvidia.com/news/nvidia-alphabet-and-google-collaborate-on-the-future-of-agentic-and-physical-ai


NVIDIA Open Sourcing CuOPT

NVIDIA opens the floodgates for a well-known analytic use case by open sourcing its cuOPT massively parallelized decision optimization engine. As market leaders including FICO and IBM have already committed to this engine, the strategy seems clear  to drive demand for GPUs. Hyoun and Charles discuss how this execution demonstrates NVIDIA’s focus in use cases in a market that often  struggles to get past nonsensical naming structures. 

NVIDIA: https://blogs.nvidia.com/blog/cuopt-open-source/


Adobe Summit and How Adobe Can Regain its AI Mojo

We think Adobe has been a vanguard of AI adoption and innovation, but the tech market at large doesn’t appreciate this role. At Adobe Summit, the tech behemoth made its case for Adobe Experience Platform to be the foundation of a new wave of AI agents for marketers and creatives. Charles and Hyoun debate what else Adobe needs to do to make a case for increased Adobe adoption. 

Adobe on Agents: https://news.adobe.com/news/2025/03/adobe-brings-ai-agents-to-adobe-experience-cloud

Adobe on Gen AI: https://news.adobe.com/news/2025/03/adobe-firefly-services-custom-models-unlock-on-brand-content-production

CIO.com coverage: https://www.cio.com/article/3847382/adobe-makes-agentic-ai-push-with-agent-orchestrator-purpose-built-agents.html 


Stop it. Operational Efficiency is Not Innovation

Strategy consultant Michael Bertha argues that by addressing the “missing middle,” companies can bridge the gap between ideas and execution to innovate. Charles and Hyoun discuss how efficiency and innovation approaches can be quantified and framed. 

CIO.com, Michael Bertha : https://www.cio.com/article/3847331/operational-efficiency-is-not-transformation.html


Research Says Teamwork and AI Make the Dream Work Even Better

Professor Ethan Mollick and a bevy of colleagues from Harvard and P&G came out with a fascinating report showing how AI productivity helps both individuals and groups. Hyoun and Charles dig into this study of P&G revenue and research professionals. Don’t miss Charles’ four-part framework for AI innovation starting with why expert augmentation is a core starting point. 

One Useful Thing – Ethan Mollick: https://www.oneusefulthing.org/p/the-cybernetic-teammate


We Needed an Executive Order on IT Procurement?

It is rare that IT procurement reaches the level of either a CEO or president’s executive memos and public statements. But in 2025, IT procurement has finally reached that stage with a new executive order designed to provide directive action for federal government operations. Hyoun and Charles discuss where this EO makes sense and where it might not pass standard enterprise logic. 

White House Executive Order: https://www.whitehouse.gov/presidential-actions/2025/03/eliminating-waste-and-saving-taxpayer-dollars-by-consolidating-procurement/

The Register’s Brandon Vigliarolo: https://www.theregister.com/2025/03/21/trump_orders_it_contracts_consolidated


SAP Predicts Data Entry Will Disappear By 2027

SAP CEO Christian Klein predicts manual data entry will disappear from SAP by 2027 as SAP continues its focus on trying to look easier and simpler to use. Both Hyoun and Charles have their separate concerns with this messaging as Charles wonders how practical it is and Hyoun wonders if it fits into SAP customer desires. 

CIO’s Ji-Hyun Lee: https://www.cio.com/article/3850705/sap-ceo-christian-klein-ai-transformation-in-korean-enterprises-will-be-driven-by-business-data-cloud-and-jules.html


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TWIET Episode 44

Welcome back to This Week in Enterprise Technology, Hyoun Park and Charles Araujo analyze the latest enterprise technology announcements and how they will affect your business and your bosses’ expectations.

Join TWIET as we guide CIOs and technical managers through the strategic ramifications behind the vendor hype, product innovation, and the avalanches of money going in and out of enterprise tech. As always, this podcast is available in audio, video, and broken up into sections for your benefit.

As always, if you enjoy this, like, subscribe, comment, and get in touch with us. 

Audio – https://www.buzzsprout.com/2319034/episodes/16394894


Topics for this week include:

  1. How Does Florida’s Pornhub Ban Affect Content Access?
  2. 6th Circuit Kills Net Neutrality: IT Investment Concerns
  3. Has Google Figured Out GenAI’s Killer App?
  4. Agentforce 2.0 Evolves Enterprise Agentic AI
  5. What Is the Future of AI Pricing?
  6. Aaron Levie Clarifies the Value of AI Access to PCs
  7. Bench’s Rough Winter Break: Enterprise SaaS Considerations
  8. Felicis & The Promise of Lights Out Ops
  9. Is AI Your New Organizational Strategist?
  10. Are AI Hallucinations About Being Wrong or Being Creative?

1. How Does Florida’s Pornhub Ban Affect Content Access?

At the beginning of 2025, Florida placed a new age and ID verification requirement for adult content leading to notorious site PornHub leaving the state. Behind the shock value, this is a trend in the United States with 19 states now having specific ID verification requirements for certain types of content. What does this mean for businesses seeking to provide content?

Source:

Jessica Lyons on The Register: https://www.theregister.com/2025/01/05/pornhub_vpn_demand_surge/


2. 6th Circuit Kills Net Neutrality: IT Investment Concerns

The United States Sixth Circuit Court of Appeals decided on January 2, 2025 to repeal the concept of net neutrality, the idea that content should be treated equally by networks. Now that networks have no legal obligation to treat content equally, what does this mean for software providers and for large enterprises providing content over the Internet? Will networks play favorites? Will hyperscalers need to team up with networks?

Sources:

Brian Barrett’s coverage on Wired: https://www.wired.com/story/net-neutrality-ruling-dead/ 

US 6th Circuit Court Ruling: https://www.opn.ca6.uscourts.gov/opinions.pdf/25a0002p-06.pdf 


3. Has Google Figured Out GenAI’s Killer App?

Despite Google’s undeniable groundbreaking work in AI, Google is finding itself playing catch-up in the enterprise AI world. Google DeepMind has unveiled Project Astra and Gemini 2.0  to enhance generative AI. Astra is intended to act as a multimodal universal assistant using text, speech, and images. The technology is interesting and novel, but Charles and Hyoun debate whether Google will figure out how to productize this technology. 


Source:

Will Douglas Heaven on MIT Technology Press: https://www.technologyreview.com/2024/12/11/1108493/googles-new-project-astra-could-be-generative-ais-killer-app/  


4. Agentforce 2.0 Evolves Enterprise Agentic AI

Salesforce announced Agentforce 2.0, one of the first 2.0 products in the Agentic AI world. Among other things, Salesforce upgraded its agentic capabilities, included more of Saleforce’s ecosystem directly into the Agentforce offering, and doubled its commitment to AI sales. Hyoun and Charles discuss how the Salesforce AI technology ecosystem stands up in a heated AI market. 

Source:

Salesforce: https://www.salesforce.com/news/press-releases/2024/12/17/agentforce-2-0-announcement/ 


5. What Is the Future of AI Pricing?

CIO.com’s Grant Gross takes on one of the most interesting topics in tech: the conundrum of pricing for AI. Charles and Hyoun explore a varied portfolio of pricing strategies and maturity models, along with a classic Harvard Business Review article, that will shape the future of AI FinOps and cost. 

Source

Grant Gross on CIO.com: https://www.cio.com/article/3624540/how-will-ai-agents-be-priced-cios-need-to-pay-attention.html


6. Aaron Levie Clarifies the Value of AI Access to PCs

Box CEO Aaron Levie is no stranger to sticking his neck out when it comes to predicting the future of enterprise software. In a recent X post, Levie elucidates the value of AI agents accessing browsers and personal computers from an information access perspective. Charles and Hyoun discuss a future where the agent is more empowered to directly connect users and apps. 

Source:

Aaron Levie: https://x.com/levie/status/1867027506286694539 


7. Bench’s Rough Winter Break: Enterprise SaaS Considerations

Bench was once known for having raised over $110 million to support small and medium business accounting needs and posted of having over 35,000 US customers. But on December 27, all that changed as venture debt became due, and Bench was unable to pay. Hyoun and Charles warn of how this may be a harbinger for the volatility of SaaS solutions in 2025 that have not provided a Plan B to customers. 

Sources:

Bench FAQs: https://www.bench.co/transition-faqs

Josh Scott on BetaKit: https://betakit.com/bench-had-a-crazier-holiday-break-than-your-startup/


8. Felicis Outlines The Promise of Lights Out Ops

IT ops has long been a consuming, demanding, and challenging job to support. Venture capital firm Felicis provides its vision on the future of IT management with a strong assist from AI. Charles and Hyoun are fully onboard with this vision, but we point out some of the challenges of taking on current enterprise stalwarts, such as ServiceNow and Atlassian. 

Source:

Felicis: https://www.felicis.com/insight/ai-it-qa-incident-response 


9. Is AI Your New Organizational Strategist?

On Wired, Wharton professor Ethan Mollick argues that AI can serve as a new organizational management strategist to help connect people, show new relationships between employees, and even help structure the company more optimally. Charles and Hyoun debate AI‘s readiness to serve as the strategist both from a discovery perspective and whether existing employee management systems are ready to support this vision. 

Source:

Wired.com: https://www.wired.com/story/artificial-intelligence-work-organizational-strategy/


10. Are AI Hallucinations About Being Wrong or Being Creative?

What is an AI hallucination? In this recent New York Times article, scientists including recent Nobel Prize winner David Baker are described as using AI hallucinations in their research when they are using AI to design theoretical or prospective proteins. Is using AI to take a defensible and novel approach a hallucination? Or are we starting to overuse the term hallucination when it comes to AI? Charles and Hyoun dig into the problematic nature of the AI hallucination. 

Source:

New York Times: https://www.nytimes.com/2024/12/23/science/ai-hallucinations-science.html?unlocked_article_code=1.j04.sL5u.KAcpuZWQiabS&smid=url-share