Amalgam Insights: 2019 Shaping Up as “Turbulent” Year for Technology Budgets, With Cost Controls Taking Center Stage

Technology Expense Management, analyst firm says, can help companies adopt a “more careful approach…and a cost-efficient working environment.”

A new report from industry analysts Amalgam Insights warns that this year will represent what it calls a “change for companies that have managed digital transformation & technology investment in bull markets” of the previous several years. But it says several sectors within the technology expense management (TEM) environment remain posted for significant growth, with the telecommunications industry leading the way, with a projected 15-20 percent spending increase.

Amalgam Insights chief analyst Hyoun Park authored the new report, saying the enterprise mobile sector spend will be a key driver. He says spending in this area should increase by as much as 15 percent in 2019, driven by what he calls “the incessant demand for mobile data from apps, video, music, and other persistent and constantly updating workloads.”

He also predicts that Amazon Web Services, Microsoft and Google Cloud Platform will continue to rake in more revenue, with an estimated run rate of $30 billion this year; he projects that amount could easily hit $50 billion in 2020.

Other predictions from the new Amalgam Insights report:

  • Software as a Service (SaaS) will be a $75 billion market by next year;
  • The Internet of Things (IoT) market will continue to be in flux, due to its complexity, with companies challenged to monetize the two billion non-cellular Internet of Things devices to be created for industrial, commercial, and enterprise; and
  • Most importantly, the technology expense market will double to more than two billion dollars over the coming year.

“Over half of enterprises do not have basic technology spend practices in place,” Park says. “The most frequent mistake these companies make is assuming that they’ve assigned a person to processing telecom invoices, so those people know how to manage and optimize telecom bills and contracts, which is usually not true.”

The full Amalgam Insights report is available for download at: https://amalgaminsights.com/product/analyst-insight-7-key-technology-expense-management-predictions-for-2019

CES 2019 Ramifications for Enterprise IT

Vendors and Organizations Mentioned: IBM, Ose, WindRiver, Velodyne, UV Partners, TDK Corporation, Chirp Microsystems, Qualcomm, Intel, Zigbee Alliance, Thread Group, Impossible Foods The CES (Consumer Electronics Show) is traditionally known as the center of consumer technology. Run by the CTA (Consumer Technology Association) in Las Vegas, this show brings out enormous volumes of new technology…

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From Calero World Online: From TEM to ITEM: Leveraging TEM for Non-Traditional Expenses

On October 18th, I presented a webinar at Calero World Online on the future of IT cost and subscription management. In this presentation, I challenge existing telecom and IT expense management managers to accept their destiny as pilots and architects of enterprise digital subscriptions.

Telecom expense has traditionally been the most challenging of IT costs to manage. With the emergence of software-as-a-service, cloud computing, the Internet of Things, and software-defined networks, the rest of the IT world is quickly catching up.

In this webinar, you will learn:

  • How the latest trends and technology are driving change to enterprise management strategies
  • How the challenges of traditional TEM and cloud expense management are similar in nature (and why TEM is a good place to start)
  • How organizations are benefiting from ITEM best practices using sample use cases

To learn more about the upcoming challenges of IT expense management, aligning technology supply to digital demand, and being the shepherd for your organization’s technology sourcing, utilization, and optimization, click here to watch this webinar on-demand.

What Wall Street is missing regarding Broadcom’s acquisition of CA Technologies: Cloud, Mainframes, & IoT

(Note: This blog contains significant contributions from long-time software executive and Research Fellow Tom Petrocelli) On July 11, Broadcom ($AVGO) announced an agreement to purchase CA for $18.9 billion. If this acquisition goes through, this will be the third largest software acquisition of all time behind only Microsoft’s $26 billion acquisition of LinkedIn and Facebook’s…

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Why Cost-Based Pricing Doesn’t Work: Amalgam Insights’ primer on value-based pricing

money-graph
money-graph

Price is the ultimate test of value. Amalgam cannot emphasis this enough. No matter how valuable you think your product or service is, the ultimate business test of that value is whether someone is willing to buy it at the listed price.

One of my favorite topics in enterprise software is pricing. Despite the work done in value-based pricing over the past 50 years, the vast majority of pricing exercises still start with either a very basic cost-plus or percentage-based ROI model. This assumption has a key issue: it assumes that your product is a commodity. To explain why and to explain how to take a more value-based approach, consider what a price is.

There are many ways to break down price and many roles that price plays from a marketing and sales perspective. But as a starting point, the model AI uses to translate value into price comes from 3 basic components: Reference Price, Differentiated Value, and Price Positioning

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The Battle for Context – Hello World!

I’ve been asked a lot over the past couple of weeks what I’m planning to do over the rest of my career. (Apparently, nobody expects you to retire at 40…) I believe that Amalgam Insights is going to provide a base to pursue what is going to happen next in the world of technology. But to explain what that means, first, I need to take a step back.

I’ve spent most of the past 20 years of my life considering how the future of applied technology will change the way that we evaluate our environments, conduct work, and better understand the world that we live in. In the mid-90s, when both personal computing and the Internet were coming into ascendancy, I was fortunate to have multiple experiences introducing me to the combined power of these technologies: Continue reading “The Battle for Context – Hello World!”