Allego’s Point-in-Time Video Feedback Trains People Skills in the Sales Brain: A Market Milestone

 In a recently published Market Milestone, Todd Maddox, Ph.D., Learning Scientist and Research Fellow for Amalgam Insights, evaluated Allego’s Point-in-Time Video Feedback offering from a learning science perspective—the marriage of psychology and brain science. This involves evaluating the offering to determine whether it engages psychological processes and learning systems in the brain effectively. Amalgam’s overall evaluation is that Allego’s Point-in-Time Video Feedback offering is highly effective.

Allego’s Point-in-Time Video Feedback offering allows feedback to be inserted and embedded throughout the sales professionals’ videotaped pitch. This feedback can be targeted and specific to some aspect of the pitch at that point-in-time. From a learning science perspective, the sales professional can visualize themselves and “relive” the experience giving the pitch and can receive corrective feedback on the fly. This simulates real-time, interactive feedback and is much more effective at engaging the appropriate people skills brain regions than receiving feedback at the end of the pitch. It is also scalable, which is a serious challenge for truly interactive offerings.

For more information, read the full Market Milestone at https://www.allego.com/resources/amalgam-insights-market-milestone-video-feedback/.

 

The Scientific Case for Augmenting Learning Management Systems with Percipio Experience Services

Leveraging Brain Science to Build a Modern Learning Ecosystem

Key Stakeholders: Chief Learning Officers, Chief Human Resource Officers, Learning and Development Directors and Managers, Corporate Trainers, Content and Learning Product Managers.

Why It Matters: Many companies today aim to deliver a more modern learning experience to their employees, but they’ve already invested heavily in a Learning Management System (LMS) or other tools that may lack some of the learner engagement and content curation features that can be found in emerging Learning Experience Platforms. They need a hybrid solution that provides services associated with a modern Learning Experience Platform that can be integrated with their existing LMS.

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Qstream Leverages Science to Train Situational Awareness in the Sales Brain

Consider a sales managers all-too-common nightmare…

“I wake up in the middle of the night in a pool of sweat worried about my sales teams’ ability to “think on their feet” and to “read” the ever-changing sales landscape. They know the product in and out. I know I quiz them frequently. During role play they also perform well. However, to a person, when faced with an objection, time pressure, or a resistant client, they choke. It is as if they have forgotten everything that they know. I am at a loss for what to do.”

This is a problem in “situational awareness” and it is common in sales, and many other domains (e.g., healthcare). A sales professional with strong situational awareness has an almost intuitive feel for the current situation and has a very good idea of what is coming next. This individual always remains calm and can retrieve critical product information whether in a routine or non-routine situation (e.g., under time pressure). This individual knows how to act in any situation. They always put their best foot forward, and maximize the chances of a sale, regardless of the situation.

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Webinar On Demand: Optimizing Leadership Training and Development by Leveraging Learning Science

On September 6, 2018, Amalgam Insights Learning Scientist Research Fellow, Todd Maddox, Ph.D. presented a webinar focused on “The What, How, and Feel of Leadership Brain Training”.

By attending this talk, you can bring back to your organization a better understanding of how psychology and brain science can be leveraged to provide a roadmap for successfully training leaders and managers at all levels. In this era of digital transformation, where organizations rely increasingly on cross-functional and deeply collaborative teams, leadership is becoming more distributed and employees are taking on leadership roles much earlier in their careers.

Combine this with some of the recent corporate crises (#metoo, unconscious bias, discrimination) and effective leadership training becomes even more important. The overriding aim of this talk is to examine leadership training and development from a learning science perspective—the marriage of psychology and brain science—and to identify procedures that optimize leadership training.

To watch this webinar, view below on the embedded viewer or click through to watch “The What, How, and Feel of Leadership Brain Training

Area9: Leveraging Brain and Computer Science to Build an Effective Adaptive Learning Platform

I recently received an analyst briefing from Nick Howe, the Chief Learning Officer at Area9 Learning who offer an adaptive learning solution. Although Area9 Learning was founded in 2006, I have known about area 9 since the 1980s and it was first “discovered” in 1909. How is that possible?

In 1909, the German anatomist Korbinian Brodmann developed a numbering system for mapping the cerebral cortex based on the organization of cells (called cytoarchitecture). Brodmann area 9, or BA9, includes the prefrontal cortex (a region of brain right behind the forehead) which is a critical structure in the cognitive skills learning system in the brain and functionally serves working memory and attention.

The cognitive skills learning system, prefrontal cortex (BA9), working memory and attention are critical for many aspects of learning, especially hard skills learning.

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The Learning Science of Situational Awareness and Patient Safety

An Interactive Webinar with Qstream CEO, Rich Lanchantin On Wednesday, July 17, 2018, Amalgam’s Learning Scientist and Research Fellow, Todd Maddox, Ph.D. and Qstream’s CEO, Rich Lanchantin conducted a live, interactive webinar focused on the critically important topic of situational awareness and patient safety. Achieving the highest quality in patient care requires a careful balance…

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The Adoption Gap in Learning and Development: Brandon Hall Hosts A Podcast with Amalgam Insights’ Todd Maddox

On Thursday July 19, 2018, Brandon Hall Group released a podcast discussion between Amalgam Insights’ Learning Scientist and Research Fellow, Todd Maddox, Ph.D. and Brandon Hall’s COO, Rachel Cooke. The podcast focused on the “adoption gap” in Learning & Development that results when users are presented with a large number of tools and technologies, but little if any guidance on what tool to use when.

Todd and Rachel discuss the importance of leveraging learning science—the marriage of psychology and brain science—to provide best practices for mapping tools onto learning problems in the most effective manner. Todd and Rachel discuss the challenges faced in optimally training hard and people (aka soft) skills.

A replay of the podcast is available for all interested parties at the following link.

If you would be interested in retaining Todd Maddox, the most-cited researcher in corporate learning, for a podcast, webinar, speaking engagement, or workshop, please contact us at sales@amalgaminsights.com

Optimizing Sales Enablement and Sales Training by Leveraging Learning Science: A Brief Primer

Key Stakeholders: Chief Sales Officer, Sales Directors and Managers, Sales Operations Directors and Managers, Training Officers, Learning and Development Professionals

Top Takeaways: If you want an efficient sales team you need to provide them with the right tools and train them effectively. If you want sales enablement and training tools that are highly effective they need to be grounded in learning science – the marriage of psychology and brain science. Many sales teams and sales focused vendors have access to these tools. What is needed is an effective way to leverage these tools to maximum advantage. This is where learning science comes in. In this report, I briefly outline the learning science behind sales enablement, people skills training and situational awareness.

(Note: This report represents the first step in an ongoing research initiative focused on critically evaluating the effectiveness of sales enablement and sales training solutions on the market. My goal in this research is to critically evaluate and accurately reflect the current state of the sales enablement and sales training sector from the perspective of learning science.)

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AMALGAM INSIGHTS MEDIA ALERT: Starbucks is closing its stores. Is It Enough?

Amalgam Insights Logo

For release 830am May 28, 2018

For more information:

Hyoun Park Steve Friedberg
Amalgam Insights MMI Communications
hyoun@amalgaminsights.com steve@amalgaminsights.com
415.754.9686 484.550.2900

AMALGAM INSIGHTS MEDIA ALERT:  Starbucks is closing its stores and doing awareness training for all of its employees this week.  Learning researcher asks, “Is it enough?”

WHAT:  Starbucks says it’s closing its 8,000 stores tomorrow, May 29, for what it calls “a conversation and learning session on race, bias and the building of a diverse welcoming company.”

Todd Maddox, Ph.D., an Amalgam Insights Learning Scientist/Research Fellow, applauds the company’s commitment to ongoing training, saying that approach may work, but warns that unless the training is continuous, Starbucks runs the risk of backsliding:

“My hope is that the company utilizes training content that focuses on true behavior change, as opposed to simply teaching people to identify inappropriate behavior. I also hope that Starbucks goes beyond training during the onboarding process, and incorporates it as a regular, ongoing part of employee training. The brain is hardwired to forget and requires refreshers to consolidate information in long-term memory.


“Just as sexual harassment prevention and many other people skills are about behavior, so is unconscious (racial) bias and all other aspects of appropriate interaction. People skills matter in all facets of society and corporate life. It is time to embrace the science of learning and work to address these shortcomings with effective training.”

 

WHO:  Todd Maddox, Ph.D. has more than 200 published articles, 10,000 citings, and $10 million in external research funding in his 25+ years researching the brain basis of behavior.  He’s been quoted in Forbes, CBS Radio, Training Journal, Chief Learning Officer, and other publications on topics such as the use of virtual reality in workplace sexual harassment avoidance training.

 

Todd’s available for comment on this or other topics; if you’d like to speak with him, please contact steve@amalgaminsights.com.