Google Goes Corporate at Google Next

There’s no doubt that Google exists to make money. They make money by getting companies to buy their services. When it comes to selling ads on search engines, Google is number one. When it comes to their cloud business, Google is… well, number three.

I’m guessing that irks them a bit especially since they sit behind a company whose main business is selling whatever stuff people want to sell and a company that made its name in the first wave of PCs. Basically, a department store and a dinosaur are beating them at what should be their game.

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Torchbearer Case Study: OceanX Delivers the Consumer Subscription Experience with Oracle Cloud Infrastructure

(Note: Torchbearer Case Studies provide enterprises with a strong example of the “Art of the Possible” in using technology to enhance their business environment. Amalgam Insights provides emerging best practices based on the experience of the Torchbearer to inspire and educate Early Adopter and Early Majority buyers seeking to develop a strategic advantage.)

At Oracle Open World, I was interested in learning more about the Oracle Cloud and its role in data and analytics. Although Oracle has admittedly been relatively late to the enterprise cloud, the Oracle Cloud was front and center throughout Oracle Open World and it was interesting to see how Oracle was able to bring up enterprise technology deployments across its portfolio. One example of enterprise success in working with the Oracle Cloud that stood out was from OceanX.

At Oracle Open World, OceanX won the 2018 Oracle Innovation Award for Data Management. OceanX is a spinoff of Guthy-Renker started in 2016 to provide an integrated subscription commerce platform which brings together e-commerce, fulfilment, customer service, and business analytics associated with direct-to-consumer subscription programs. This allows consumer brands to provide personalized and bespoke products in their subscription offerings and to build consumer relationships based on a holistic view of the customer’s preferences, purchases, and interactions.

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Hanging out with the Cool Oracle Kids

When I wrote my last article on open source at Oracle, I got some feedback. Much of it was along the lines are “Have you hit your head on something hard recently?” or “You must be living in an alternate dimension.” While the obvious answer to both is “perhaps…” it has become increasingly obvious that…

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Amazon Aurora Serverless vs. Oracle Autonomous Database: A Microcosm for The Future of IT

On November 29th, Amazon Web Services announced a variety of interesting database announcements at Amazon re:invent. Amazon Neptune, DynamoDB enhancements, and Aurora Serverless. Amalgam found both Neptune and DynamoDB announcements to be valuable but believes Aurora Serverless was the most interesting of these events both in its direct competition with Oracle and its personification of…

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Oracle Analytics Cloud: AI Investigates Pricing and Enterprise Ramifications

Iron Man Emerging From the Clouds
Iron Man Emerging From the Clouds

On April 4th, Oracle announced that Oracle Analytics Cloud was now generally available with a combination of capabilities designed to provide 4 key C’s for analytics: Collaborative, Connected, Complete, and Choice.

Oracle Analytics Cloud Goals
Oracle Analytics Cloud Goals

In light of this announcement, Amalgam Insights (AI) sought to understand how this offering lined up with what was announced last fall. Oracle initially announced this version of Oracle Analytics Cloud at Oracle Open World in September 2016, which included an end-to-end solution for supporting:

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