Augmented Reality in Product Development: A Neuroscience Perspective

 

3D Dynamic Representation

Product development is a collaborative process in which the product evolves from an idea, to drawings and ultimately to a physical prototype. This is an iterative process in which two-dimensional (2D) static images and schematics drive development early in the process only later leading to the development of a physical 3-dimensional (3D) prototype. This approach places a heavy load on the cognitive system in the brain because 3D dynamic representations and imagery must be constructed in the brain from a series of 2D static images. Continue reading “Augmented Reality in Product Development: A Neuroscience Perspective”

Todd Maddox Publishes Brain Science Analysis of Augmented Reality for Product Lifecycle Management

Today, Todd Maddox published the report “Why Augmented Reality is Effective in Product Lifecycle Management: A Brain Science Analysis.” This report provides best practices for implementing augmented reality across product development, supply chain management, equipment operation, troubleshooting, and field service.

Recommendations are based on Maddox’ research, which has been cited over 10,000 by his academic peers.

This report is available at no cost through the end of February based on the generosity of our clients. To download this report at no cost for the rest of February, please go to https://amalgaminsights.com/product/analyst-insight-why-augmented-reality-is-effective-in-product-lifecycle-management.