On December 22, 2018, the longest government shutdown in American history began. Approximately 800,000 employees have been affected with roughly 380,000 workers being furloughed and another 420,000 working without pay. Many of the 420,000 employees being required to work without pay make important, and often split-second, life or death decisions. This includes the Coast…
If you have a passion for learning then DevLearn is for you. DevLearn 2018 was quite the event. With excellent keynote addresses, breakout sessions, numerous vendors and great demos it was action-packed. I enjoyed every minute of DevLearn 2018 and I am already looking forward to 2019.
I took a few days to gather my notes and thoughts, and I have a number of observations on DevLearn 2018. I am sure that others who attended DevLearn 2018 will highlight different topics, and acknowledging that I was only able to speak in detail with a dozen or so vendors, here are my Top Four Scientific Observations.
Whether Talent, Behavioral or Data……The Impact of Science Continues to Grow
Relevant Vendors That I Spoke With: Adobe, Allego, EdCast, Inkling, iSpring, Learning Tribes, LEO Learning, MPS Interactive, Mursion, OttoLearn, Rehearsal, Schoox, STRIVR, Valamis
“I wake up in the middle of the night in a pool of sweat worried about my sales teams’ ability to “think on their feet” and to “read” the ever-changing sales landscape. They know the product in and out. I know I quiz them frequently. During role play they also perform well. However, to a person, when faced with an objection, time pressure, or a resistant client, they choke. It is as if they have forgotten everything that they know. I am at a loss for what to do.”
This is a problem in “situational awareness” and it is common in sales, and many other domains (e.g., healthcare). A sales professional with strong situational awareness has an almost intuitive feel for the current situation and has a very good idea of what is coming next. This individual always remains calm and can retrieve critical product information whether in a routine or non-routine situation (e.g., under time pressure). This individual knows how to act in any situation. They always put their best foot forward, and maximize the chances of a sale, regardless of the situation.
An Interactive Webinar with Qstream CEO, Rich Lanchantin On Wednesday, July 17, 2018, Amalgam’s Learning Scientist and Research Fellow, Todd Maddox, Ph.D. and Qstream’s CEO, Rich Lanchantin conducted a live, interactive webinar focused on the critically important topic of situational awareness and patient safety. Achieving the highest quality in patient care requires a careful balance…
Top Takeaways: If you want an efficient sales team you need to provide them with the right tools and train them effectively. If you want sales enablement and training tools that are highly effective they need to be grounded in learning science – the marriage of psychology and brain science. Many sales teams and sales focused vendors have access to these tools. What is needed is an effective way to leverage these tools to maximum advantage. This is where learning science comes in. In this report, I briefly outline the learning science behind sales enablement, people skills training and situational awareness.
(Note: This report represents the first step in an ongoing research initiative focused on critically evaluating the effectiveness of sales enablement and sales training solutions on the market. My goal in this research is to critically evaluate and accurately reflect the current state of the sales enablement and sales training sector from the perspective of learning science.)