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4 Key Executive ASC 606 Lessons Microsoft Is Teaching Us

Microsoft OnPrem Annuity Revenue
Drawing of Revenue Curve
Revenue (from Pixabay)

Note: To read Part 1 of Amalgam’s coverage of Microsoft’s ASC 606 adoption, please check how Microsoft Early Adopts New ASC 606 Revenue Recognition Standard.

Recommended Audience: CFO, Chief Revenue Officers, CIOs, COOs, IT Finance, Sales Operations seeking to understand how ASC 606 revenue recognition changes will affect their responsibilities.

On August 3rd, 2017, Microsoft held an investor metrics conference call led by:

  • Chris Suh – GM, Investor Relations
  • Frank Brod, Chief Accounting Officer
  • John Seethoff, Deputy General Counsel and Corporate Secretary

This call was focused on its implementation of new accounting standards, including ASC 606 for revenue recognition and ASC 842 for lease accounting.

There have been multiple acquisitions and announcements in the revenue recognition space as IT vendors ensure that they can support the ASC 606 standard including:

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Informatica Unleashes AI, Brand, Cloud, and Data-Driven Disruption at Informatica World 2017

New Informatica Brand for New Informatica Aspirations
New Informatica Brand for New Informatica Aspirations
New Informatica Brand for New Informatica Aspirations

Amalgam Insights (AI) recently attended Informatica World 2017, where executives, partners, and customers provided backing for Informatica’s ability to support “The Disruptive Power of Data,” (an Informatica-trademarked phrase) as well as its positioning as the Enterprise Cloud Data Management leader.

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Why Cost-Based Pricing Doesn’t Work: Amalgam Insights’ primer on value-based pricing

money-graph
money-graph

Price is the ultimate test of value. Amalgam cannot emphasis this enough. No matter how valuable you think your product or service is, the ultimate business test of that value is whether someone is willing to buy it at the listed price.

One of my favorite topics in enterprise software is pricing. Despite the work done in value-based pricing over the past 50 years, the vast majority of pricing exercises still start with either a very basic cost-plus or percentage-based ROI model. This assumption has a key issue: it assumes that your product is a commodity. To explain why and to explain how to take a more value-based approach, consider what a price is.

There are many ways to break down price and many roles that price plays from a marketing and sales perspective. But as a starting point, the model AI uses to translate value into price comes from 3 basic components: Reference Price, Differentiated Value, and Price Positioning

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With Cloudera’s S-1, Hadoop and Big Data Finally Come of Age

On Friday, March 31st, Cloudera filed its S-1 with intention to IPO. The timing looks good considering the recent successful IPOs of Alteryx, Mulesoft, and Snap. But how does Cloudera actually match up with other tech companies in terms of being successful in the short and medium term?

Cloudera’s S-1 filing starts by describing the near-term growth potential of the Internet of Things and IDC’s estimate of 30 billion internet-connected mobile devices in 2020. Every analyst and consulting firm has some idea of whether this is going to be 20 billion, 30 billion, or 40 billion, but the most important aspects of this growth are that:

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The Battle for Context – Hello World!

I’ve been asked a lot over the past couple of weeks what I’m planning to do over the rest of my career. (Apparently, nobody expects you to retire at 40…) I believe that Amalgam Insights is going to provide a base to pursue what is going to happen next in the world of technology. But to explain what that means, first, I need to take a step back.

I’ve spent most of the past 20 years of my life considering how the future of applied technology will change the way that we evaluate our environments, conduct work, and better understand the world that we live in. In the mid-90s, when both personal computing and the Internet were coming into ascendancy, I was fortunate to have multiple experiences introducing me to the combined power of these technologies:
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