{"id":179,"date":"2017-05-30T10:52:46","date_gmt":"2017-05-30T14:52:46","guid":{"rendered":"http:\/\/amalgaminsights.com\/?p=179"},"modified":"2022-01-02T23:03:20","modified_gmt":"2022-01-03T07:03:20","slug":"informatica-unleashes-ai-brand-cloud-and-data-driven-disruption-at-informatica-world-2017","status":"publish","type":"post","link":"https:\/\/amalgaminsights.com\/2017\/05\/30\/informatica-unleashes-ai-brand-cloud-and-data-driven-disruption-at-informatica-world-2017\/","title":{"rendered":"Informatica Unleashes AI, Brand, Cloud, and Data-Driven Disruption at Informatica World 2017"},"content":{"rendered":"
\"New<\/a>
New Informatica Brand for New Informatica Aspirations<\/figcaption><\/figure>\n

Amalgam Insights (AI) recently attended Informatica World 2017<\/a>, where executives, partners, and customers provided backing for Informatica’s ability to support “The Disruptive Power of Data,” (an Informatica-trademarked phrase) as well as its positioning as the Enterprise Cloud Data Management leader.
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This show provided a variety of positioning points that demonstrated a change in positioning, ranging from a rebranding and repositioning led by CMO Sally Jenkins<\/a> as the “hottest pre-IPO company” to the hosting of the event by legendary reporter and Executive Editor of Recode<\/a>, Kara Swisher<\/a>. Jenkins set the stage with a core Amalgam Insights belief that IT must be transformational for digital disruption to succeed<\/strong>. A core challenge that businesses face is that IT is asked to be functional and worry about simply keeping the lights and services on at a time when technology and data management challenges are growing exponentially.<\/p>\n

As an industry observer, my focus was on how Informatica planned to publicly support customers on an ongoing basis through intended packaging and forward-facing roadmap. From that perspective, this summary will focus on the guidance that CEO Anil Chakravarthy and Chief Product Amit Walia provided to the audience during the executive keynote.<\/p>\n

In kicking off Informatica World, CEO Anil Chakravarthy walked the 2300+ attendees through the three generations of data-driven market disruption:<\/p>\n

\"IW2017<\/a>
IW2017 Generational Data Disruption<\/figcaption><\/figure>\n

1) Data used in specific business applications: the introduction of custom enterprise applications that we all started to see in the 1980s and 1990s with the emergence of applications to replace both paper and spreadsheets.<\/p>\n

2) Data used to support enterprise-wide business processes: the integration of applications associated with bringing ERP, CRM, supply chain management, knowledge management, and other enterprise applications together into an integrated suite.<\/p>\n

3) Data powers digital transformation: the current generation of data where businesses realize that the proprietary and operational data that they have been collecting, archiving, and often deleting as digital exhaust can now be used to deeply understand customers, benchmark specific business tasks, and serve as new sources of revenue.<\/p>\n

As a starting point, this set of generational definitions made sense and also immediately pointed out how the majority of data management and integration solutions were currently focused on this second generation. From AI’s perspective, this positioning was a good starting point for Informatica to describe its suite of capabilities.<\/p>\n

With this “3.0” emergence of data, Informatica made the case that it was increasingly important to have a supplier capable of supporting Enterprise Cloud Data Management across six different areas:<\/p>\n

\"IW2017<\/a>
6 Key Categories for Enterprise Cloud Data Management<\/figcaption><\/figure>\n