woocommerce
domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init
action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /usr/home/ursamajor/public_html/amalgaminsights.com/wp-includes/functions.php on line 6114woocommerce-paypal-payments
domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init
action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /usr/home/ursamajor/public_html/amalgaminsights.com/wp-includes/functions.php on line 6114woocommerce-paypal-payments
domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init
action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /usr/home/ursamajor/public_html/amalgaminsights.com/wp-includes/functions.php on line 6114woocommerce-paypal-payments
domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init
action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /usr/home/ursamajor/public_html/amalgaminsights.com/wp-includes/functions.php on line 6114woocommerce-paypal-payments
domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init
action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /usr/home/ursamajor/public_html/amalgaminsights.com/wp-includes/functions.php on line 6114storefront
domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init
action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /usr/home/ursamajor/public_html/amalgaminsights.com/wp-includes/functions.php on line 6114storefront
domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init
action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /usr/home/ursamajor/public_html/amalgaminsights.com/wp-includes/functions.php on line 6114Key Stakeholders:<\/strong> Chief Learning Officers, Chief Human Resource Officers, Learning and Development Directors and Managers, Corporate Trainers, Content and Learning Product Managers, Leadership Trainers, Cybersecurity Trainers, Compliance Officers, Environmental Health and Safety Trainers, Sales Managers.<\/p>\n Why It Matters: <\/strong> People skills, compliance skills, safety skills and other skills involve choosing the right behavior in real-time or near real-time. It is behavior change that is the gold standard for Learning and Development, and many L&D vendors utilize scenario-based approaches to elicit behavior change. In this report, we use brain science to evaluate the effectiveness of scenario-based learning approaches in eliciting behavior change, and determine whether this approach helps employees to choose appropriate behaviors and to be more effective managers and employees.<\/p>\n Top Takeaway:<\/strong> Real-time interactive scenario-based learning approaches optimally elicit behavior change by directly engaging the behavioral skills learning system in the brain. Non-interactive scenario-based approaches are effective for behavior change (although to a lesser degree) because they engage emotional learning centers in the brain that draw learners in, and make them feel like they are part of the training. Non-interactive scenario-based approaches are practical and cost-effective alternatives to real-time interactive scenario-based approaches.<\/p>\n Overview<\/strong><\/p>\n When companies incorporate learning and development into their organization the goal is typically to educate and train employees on things like workplace rules and regulations, or on the product line that the company sells and maintains.<\/p>\n In other cases, the goal is to build behaviors. These can range from people skills or leadership behaviors to reducing inappropriate workplace behaviors or \u201cclicking\u201d behavior that leads to cybersecurity threats, training health and safety behaviors, developing effective sales communication behaviors, and more. Although many L&D vendors market their offerings as ones that lead to important behavior change, often these claims are not tested or validated.<\/p>\n One approach to behavior change that is gaining in popularity in L&D is to combine scenario-based storytelling with microlearning and macrolearning. Microlearning is an approach to learning<\/a> with the goal of conveying information about a single, specific idea in a compact and focused manner in a brief time period (usually a few minutes). The key is to provide information within the learner\u2019s working memory capacity and attention span<\/a> and to provide just enough information to allow the learner to achieve a specific, actionable objective. Macrolearning is the more traditional approach to learning in which multiple ideas must be trained and the learning process could take hours, days or even weeks.<\/p>\n Scenario-based storytelling is grounded in the fact that context-rich stories are engaging, and allow one to incorporate the nuance that is critical to behavior change. Scenarios often draw the learner in, and allow the learner to see themselves in the training. Sometimes a scenario is described using static pictures and text, whereas others use video-based presentations either with animation, live actors or both.<\/p>\n The objective of this report is to use a brain-based framework to evaluate the effectiveness of scenario-based learning approaches in eliciting behavior change.<\/p>\n A Brain-based Framework for Evaluating the Effectiveness of Learning Technologies<\/strong><\/p>\n Learning science\u2014the marriage of psychology and brain science\u2014suggests that there are three steps that must be followed to determine whether a learning technology is effective. These steps are summarized in the schematic below.<\/p>\n First, one must identify the knowledge or skill to be learned. Second, one must identify the learning system or systems in the brain that need to be engaged to optimally learn the knowledge or skill. And finally, one must evaluate the effectiveness of the learning technology to engage the learning systems in the brain identified in step 2.<\/p>\n Figure 1: Three Steps to Learning Efficacy<\/strong><\/p>\n <\/p>\n Learning Tasks<\/strong><\/p>\n A common approach to categorizing corporate L&D tasks is as either fact-based or as behavior-based. Fact-based knowledge includes learning the rules and regulations, the product line, and the structure of the organization. Behavior-based skills include people skills, leadership skills, cybersecurity skills, safety skills, sales skills and more. Behavioral skills focused on what we do, how we do it and our intent. It is one thing to know \u201cwhat\u201d to do (fact-based), but something completely different (and mediated by distinct learning systems in the brain) to know \u201chow\u201d to do it (behavior-based).<\/p>\n For example, one may know what harassment is, but not know how to avoid eliciting harassing behaviors. Or one may know what email links to avoid, but may not know how to stop themselves from falling prey to a phishing attack. Finally, one may know what they should say to close a deal, but may not know how to say it.<\/p>\n The question at hand is whether scenario-based approaches to learning are effective tools for behavior-based skills training and behavior changes.<\/p>\n