About

About Amalgam Insights

Hyoun Park, Amalgam Insights Founder and CEO Tom Petrocelli, Amalgam Insights Contributing AnalystTodd Maddox, Amalgam Insights Contributing Analyst
Hyoun Park, Founder and CEO | Tom Petrocelli | Todd Maddox

Amalgam Insights (AI) is a consulting and strategy firm focused on the transformative value of Technology Consumption Management.

AI believes that all businesses must fundamentally reimagine their approach to data, design, cognitive augmentation, pricing, and technology usage to remain competitive. To support this approach, AI provides marketing and strategic support to enterprises, vendors, and institutional investors for conducting due diligence in the following areas of Technology Consumption Management:

  • Applied Machine Learning and Expert Enhancement
  • Future of Finance
  • IT as a Service
  • Pricing, Monetization, and Revenue Strategy
  • Technology Lifecycle Management

AI is currently available for content marketing, social media, product development, expert witness, investment advisory, and strategic consulting engagements.

About Hyoun Park

Hyoun Park is the CEO and Founder of Amalgam Insights, a firm focused on the technology, analytics, and financial tools needed to support emerging business models. Over the past 20+ years, Park has been at the forefront of trends such as Moneyball, social networking, Bring Your Own Device, the Subscription Economy, and video as the dominant use of Internet bandwidth. Park has been quoted in USA Today, the Los Angeles Times, and a wide variety of mainstream and technology press sources.

Prior to becoming a technology observer and consultant, Park worked at Bose in managing both the IT project portfolio and the multi-million dollar network, telecom, and mobility spend. Prior to Bose, Park worked at Teradyne managing telecom, mobility, and conferencing accounts. Park has also worked at multiple venture-capital backed telecom startups, served as the Treasurer for a Boston city councilor, and worked on the first fantasy baseball website ever. Although he works with enterprise technologies, Park has a soft spot in his heart for new and innovative technology startups and is dedicated to supporting greater gender and cultural diversity in science, technology, engineering, and mathematics.

Park has an MBA from Boston University and a bachelor’s degree in Women’s and Gender Studies from Amherst College.

About Tom Petrocelli

Tom Petrocelli is a contributing analyst with Amalgam Insights. His area of interest is collaboration and new ways of work, developer tools, IT project efficiency, governance, and methodologies, and DevOps. Most recently, Tom worked for a large, global, banking corporation. Previously, he was the research director for Enterprise Social, Mobile and Cloud Applications at Neuralytix.

Before joining Neuralytix, Mr. Petrocelli was the senior analyst, Social Enterprise at Enterprise Strategy Group (ESG) where he covered social collaboration, social media, and the impact of social, mobile and cloud on the software industry. Before ESG, he was Senior Vice President for Enterprise Software at IP.COM where he led the software business unit.

He is an experienced marketing, technology and business executive with 30+ years in the computer technology industry. Tom’s background spans software engineering, systems architecture, IT, product management and marketing, and general management.

About W. Todd Maddox, Ph.D.

W. Todd Maddox, Ph.D. is a Contributing Analyst at Amalgam Insights, Inc, and the CEO and Founder of Cognitive Design and Statistical Consulting, LLC. His passion is to apply his 25 years of scientific and neuroscientific expertise, gained by managing a large human learning and performance laboratory, to help businesses build better training products. Todd received his Ph.D. in Quantitative and Cognitive Psychology at the University of California, Santa Barbara that was followed by a two-year post-doctoral Research Fellowship at Harvard University.

Todd then embarked on a 25-year academic research career achieving status as a leader in the fields of human learning and memory with an emphasis in understanding the computational interplay between motivation, personality and incentive structures and their effects on optimized learning, memory and training. Todd published nearly 200 peer-reviewed research reports, and was the recipient of a number of federal grants. Todd is especially interested in applying his optimized training expertise to the emerging technologies of VR/AR/MR, as well as eLearning, and he is currently writing a book focused on bringing the science of optimized training into the commercial sector.