About Amalgam Insights

Hyoun Park, Amalgam Insights Founder and CEO          Tom Petrocelli, Amalgam Insights Contributing Analyst    
Hyoun Park, Founder and CEO | Tom Petrocelli | Todd Maddox

Amalgam Insights (AI) is a consulting and strategy firm focused on multiplying the value of technology by effectively managing the financial, operational, and human challenges of Digital Transformation. We help vendors with strategy, product roadmap, thought leadership, and messaging challenges. We help enterprises with vendor selection across our coverage areas. And we help investors conduct due diligence on private equity and venture capital investments.

AI believes that all businesses must fundamentally reimagine their approach to data, design, cognitive augmentation, DevOps, and training to remain competitive. To support this approach, AI provides marketing and strategic support to enterprises, vendors, and institutional investors for conducting due diligence in the following areas of Technology Consumption Management:

  • Applied Machine Learning and Expert Enhancement
  • Accounting and Audit Automation
  • Technology Expense Management, including telecom, mobility, and cloud
  • DevOps
  • Enterprise Collaboration
  • Enterprise Training, Learning, and Development

AI is currently available for thought leadership marketing, value & ROI mapping, product development, expert witness, investment advisory, and strategic consulting engagements.

About Hyoun Park

Hyoun Park is the CEO and Founder of Amalgam Insights, a firm focused on the technology, analytics, and financial tools needed to support emerging business models. Over the past 20+ years, Park has been at the forefront of trends such as Moneyball, social networking, Bring Your Own Device, the Subscription Economy, and video as the dominant use of Internet bandwidth. Park has been quoted in USA Today, the Los Angeles Times, and a wide variety of mainstream and technology press sources.

Prior to becoming a technology observer and consultant, Park worked at Bose in managing both the IT project portfolio and the multi-million dollar network, telecom, and mobility spend. Prior to Bose, Park worked at Teradyne managing telecom, mobility, and conferencing accounts. Park has also worked at multiple venture-capital backed telecom startups, served as the Treasurer for a Boston city councilor, and worked on the first fantasy baseball website ever. Although he works with enterprise technologies, Park has a soft spot in his heart for new and innovative technology startups and is dedicated to supporting greater gender and cultural diversity in science, technology, engineering, and mathematics.

Park has an MBA from Boston University and a bachelor’s degree in Women’s and Gender Studies from Amherst College.

About Tom Petrocelli

Tom Petrocelli is the Research Fellow for DevOps and Collaboration at Amalgam Insights. His area of interest is collaboration and new ways of work, developer tools, IT project efficiency, governance, and methodologies, and DevOps. Most recently, Tom worked for a large, global, banking corporation. Previously, he was the research director for Enterprise Social, Mobile and Cloud Applications at Neuralytix.

Before joining Neuralytix, Mr. Petrocelli was the senior analyst, Social Enterprise at Enterprise Strategy Group (ESG) where he covered social collaboration, social media, and the impact of social, mobile and cloud on the software industry. Before ESG, he was Senior Vice President for Enterprise Software at IP.COM where he led the software business unit.

He is an experienced marketing, technology and business executive with 30+ years in the computer technology industry. Tom’s background spans software engineering, systems architecture, IT, product management and marketing, and general management.

About W. Todd Maddox, Ph.D.

W. Todd Maddox, Ph.D. is the Research Fellow for Learning Science at Amalgam Insights and the CEO and Founder of Cognitive Design and Statistical Consulting, LLC. His passion is to apply his 25 years of scientific and neuroscientific expertise, gained by managing a large human learning and performance laboratory, to help businesses build better training products.

Todd is the top-cited academic in the HR/L&D analyst world with over 10,000 citations based on publishing over 200 peer-reviewed research reports across his academic career. To date, Todd has won over $10 million in federal grants from the National Institute of Health, National Science Foundation, and Department of Defense in topics including

  •  Psychological and brain science of motivation-learning interface
  • Computational cognitive neuroscience of learning and unlearning
  • Multiple Learning Systems in the Brain
  • Immersive Learning Technology-Augmented and Virtual Reality Training

Todd received his Ph.D. in Quantitative and Cognitive Psychology at the University of California, Santa Barbara that was followed by a two-year post-doctoral Research Fellowship at Harvard University. Todd then embarked on a 25-year academic research career achieving status as a leader in the fields of human learning and memory with an emphasis in understanding the computational interplay between motivation, personality and incentive structures and their effects on optimized learning, memory and training. Todd is especially interested in applying his optimized training expertise to corporate training and the emerging technologies of VR/AR/MR. He is currently writing a book focused on bringing the science of optimized training into the commercial sector.


Gold Blog