“I wake up in the middle of the night in a pool of sweat worried about my sales teams’ ability to “think on their feet” and to “read” the ever-changing sales landscape. They know the product in and out. I know I quiz them frequently. During role play they also perform well. However, to a person, when faced with an objection, time pressure, or a resistant client, they choke. It is as if they have forgotten everything that they know. I am at a loss for what to do.”
This is a problem in “situational awareness” and it is common in sales, and many other domains (e.g., healthcare). A sales professional with strong situational awareness has an almost intuitive feel for the current situation and has a very good idea of what is coming next. This individual always remains calm and can retrieve critical product information whether in a routine or non-routine situation (e.g., under time pressure). This individual knows how to act in any situation. They always put their best foot forward, and maximize the chances of a sale, regardless of the situation.