Todd Maddox Reveals How Collaborative Video-Based Practice Effectively Trains People Skills: A Brain Science Analysis

Amalgam Insights Brain Science Research Fellow Todd Maddox has released new research on the Rehearsal website focused on the role of collaborative video-based practice and its role in teaching people skills (also known as soft skills).

According to the 2018 Gallup Report, 67% of US workers are “not engaged” and this is often due to a lack of meaningful and effective communication, collaboration and feedback between employees and management. Whether a manager is looking to increase employee engagement and performance or a sales professional is looking to improve their pitch, the need for better tools to develop people skills is clear.

People skills are about behavior. It is one thing to know “what” to do and to have a cognitive understanding of methods for communication, collaboration and feedback. It is a completely different thing (and mediated by a different system in the brain; see below) to know “how” to behave in a way that demonstrates effective communication, collaboration, and feedback. The sales professional with strong people skills shows the correct body language, says the right things, and says them in the right way. The manager or executive with strong people skills can “read” a room, knows what to say to engage employees or to calm fears, and knows how to behave in a way that shows strength but also empathy. Both the sales professional and the executive with strong people skills look effortless in their behavior. It is as if their body is so well trained that they don’t even have to think.

Learning science—the marriage of psychology and brain science—makes clear that a cognitive understanding of people skills and a behavioral understanding of people skills are distinct, and their learning is mediated by different systems in the brain, each of which has unique processing characteristics…

To read the rest of this blog and learn how to optimize each brain system with video, click through to read Todd Maddox Ph.D.’s recent report entitled “Why Collaborative Video-Based Practice Effectively Trains People Skills: A Brain Science Analysis”. This research critically evaluates Rehearsal’s Collaborative Video-Based Practice Platform based on the current state of brain science to determine the platform’s role in training people skills.

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