From May 20-23, Amalgam Insights attended Informatica World 2019, Informatica’s end user summit dedicated to the world of data management. Over the years, Informatica has transformed from a data integration and data governance vendor to a broad-based enterprise data management vendor offering what it calls the “Intelligent Data Platform,” consisting of data integration, Big Data Management, Integration Platform as a Service, Data Quality and Governance, Master Data Management, Enterprise Data Catalog, and Data Security & Privacy. Across all of these areas, Informatica has built market-leading products with the goal of providing high-quality point solutions that can work together to solve broad data challenges.
To support this holistic enterprise data management approach, Informatica has developed an artificial intelligence layer, called CLAIRE, to support metadata management, machine learning, and artificial intelligence services that provide context, automation, and anomaly recognition across Informatica’s varied data offerings. And at Informatica World 2019, CLAIRE was everywhere as AI served as a core theme of the event.
CLAIRE was mentioned in Informatica’s Intelligent Cloud Services, automating redundant, manual data processing steps. It was in Informatica Data Quality, cleansing and standardizing incoming data. It was in Data Integration, speeding up the integration process for non-standard data. It was in the Enterprise Data Catalog, helping users to understand where data was going across their organization. And it was in Data Security, identifying patterns and deviations in user activities that could indicate suspicious behavior, while contextually masking sensitive data for secure use.
What’s meant by CLAIRE? It’s the name tying together all of Informatica’s automated smart contextual improvements across its Intelligent Data Platform, surfacing relevant data, information, and recommendations just-in-time throughout various parts of the data pipeline. By bringing “AI” to data management, Informatica hopes to improve efficiency throughout the whole process, helping companies manage the growing pace of data ingestion.