Author Archives: W. Todd Maddox

W. Todd Maddox

W. Todd Maddox, Ph.D. is the Research Fellow for Learning Science at Amalgam Insights and the CEO and Founder of Cognitive Design and Statistical Consulting, LLC. His passion is to apply his 25 years of scientific and neuroscientific expertise, gained by managing a large human learning and performance laboratory, to help businesses build better training products. Todd received his Ph.D. in Quantitative and Cognitive Psychology at the University of California, Santa Barbara that was followed by a two-year post-doctoral Research Fellowship at Harvard University. Todd then embarked on a 25-year academic research career achieving status as a leader in the fields of human learning and memory with an emphasis in understanding the computational interplay between motivation, personality and incentive structures and their effects on optimized learning, memory, and training. Todd published nearly 200 peer-reviewed research reports and was the recipient of a number of federal grants. Todd is especially interested in applying his optimized training expertise to the emerging technologies of VR/AR/MR, as well as eLearning, and he is currently writing a book focused on bringing the science of optimized training into the commercial sector.