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Google Goes Corporate at Google Next

There’s no doubt that Google exists to make money. They make money by getting companies to buy their services. When it comes to selling ads on search engines, Google is number one. When it comes to their cloud business, Google is… well, number three.

I’m guessing that irks them a bit especially since they sit behind a company whose main business is selling whatever stuff people want to sell and a company that made its name in the first wave of PCs. Basically, a department store and a dinosaur are beating them at what should be their game.
Continue reading “Google Goes Corporate at Google Next”

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Big Changes in the Cloud Data Migration Market: Attunity and Alooma Get Acquired

Mid-February (Feb. 17 – 23) was a hot week for data and cloud migration companies with two big acquisitions. Google announced on Tuesday, Feb. 19 the acquisition of Alooma to assist with cloud data migration issues. This acquisition aligns well with the 2018 acquisition of Velostrata to support cloud workload migration. This acquisition reflects Google’s continued…

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Google Grants $9 Million in Google Cloud Platform Credits to Kubernetes Project

Tom Petrocelli, Amalgam Insights Research Fellow
Kubernetes has, in the span of a few short years, become the de facto orchestration software for containers. As few as two years ago there were more than a half-dozen orchestration tools vying for the top spot and now there is only Kubernetes. Even the Linux Foundation’s other orchestrator project, CloudFoundry Diego, is starting to give way to Kubernetes. Part of the success of Kubernetes can be attributed to the support of Google. Kubernetes emerged out of Google and they have continued to bolster the project even as it fell under the auspices of the Linux Foundation’s CNCF.

On August 29, 2018, Google announced that it is giving $9M in Google Cloud Platform (GCP) credit to the CNCF Kubernetes project. This is being hailed by both Google and the CNCF as an announcement of major support. $9M is a lot of money, even if it is credits. However, let’s unpack this announcement a bit more and see what it really means.

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Data Science Platforms News Roundup, July 2018

On a monthly basis, I will be rounding up key news associated with the Data Science Platforms space for Amalgam Insights. Companies covered will include: Alteryx, Anaconda, Cloudera, Databricks, Dataiku, DataRobot,  Datawatch, Domino, H2O.ai, IBM, Immuta, Informatica, KNIME, MathWorks, Microsoft, Oracle, Paxata, RapidMiner, SAP, SAS, Tableau, Talend, Teradata, TIBCO, Trifacta.

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Market Milestone: Informatica and Google Cloud Partner to Open Up Data, Metadata, Processes, and Applications as Managed APIs

[This Research Note was co-written by Hyoun Park and Research Fellow Tom Petrocelli]

Key Stakeholders: Chief Information Officers, Chief Technical Officers, Chief Digital Officers, Data Management Managers, Data Integration Managers, Application Development Managers

Why It Matters: his partnership demonstrates how Informatica’s integration Platform as a Service brings Google Cloud Platform’s Apigee products and Informatica’s machine-learning-driven connectivity into a single solution.

Key Takeaway: This joint Informatica-Google API management solution provides customers with a single solution that provides data, process, and application integration as well as API management. As data challenges evolve into workflow and service management challenges, this solution bridges key gaps for data and application managers and demonstrates how Informatica can partner with other vendors as a neutral third-party to open up enterprise data and support next-generation data challenges.

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Amalgam’s 5 Tiers of Technology Value


In Amalgam’s recent Analyst Insight, “Domo Hajimemashite At Domopalooza 2018, Domo Solves Its Case of Mistaken Identity”, Amalgam introduced a figure showing the 5 Tiers of Technology Value. This pyramid, based on Maslow’s Hierarchy of Needs, demonstrates how technology provides value that can be documented, calculated, and used to build business cases.

5 Tiers of Technology Value

Amalgam 5 Tiers Of Technology Value
Amalgam 5 Tiers Of Technology Value

To better understand these five tiers, Amalgam provides this guidance to companies seeking a better understanding of how IT investments are justified, as well as the pros and cons associated with each tier.

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Hyoun Park Discusses Cloud Pricing on CIO.com

Money Bubbles in the Clouds

On CIO.com, analyst Hyoun Park discusses recent cloud pricing changes by Oracle, Amazon, and Google in context of understanding who is actually providing the cheapest cloud. In this blog, Park posits that Oracle’s new Universal Credits for IaaS and PaaS usage are fundamentally different from the traditional pricing models for cloud and shows that the enterprise cloud is coming of age.

One of Park’s assertions is that the most granular pricing may not be the cheapest because the complexity of detailed pricing prevents companies from optimizing their costs. Will this trend affect your cloud costs?

To learn more, click through to CIO.com and read this article: “Is the cheapest cloud pricing flexible or granular?”

Also, join Hyoun’s webinar to learn more about managing cloud costs on BrightTALK: Cloud Service Management: Managing Cost, Resources, and Security