(Note: Torchbearer Case Studies provide enterprises with a strong example of the “Art of the Possible” in using technology to enhance their business environment. Amalgam Insights provides emerging best practices based on the experience of the Torchbearer to inspire and educate Early Adopter and Early Majority buyers seeking to develop a strategic advantage.)
At Oracle Open World, I was interested in learning more about the Oracle Cloud and its role in data and analytics. Although Oracle has admittedly been relatively late to the enterprise cloud, the Oracle Cloud was front and center throughout Oracle Open World and it was interesting to see how Oracle was able to bring up enterprise technology deployments across its portfolio. One example of enterprise success in working with the Oracle Cloud that stood out was from OceanX.
At Oracle Open World, OceanX won the 2018 Oracle Innovation Award for Data Management. OceanX is a spinoff of Guthy-Renker started in 2016 to provide an integrated subscription commerce platform which brings together e-commerce, fulfilment, customer service, and business analytics associated with direct-to-consumer subscription programs. This allows consumer brands to provide personalized and bespoke products in their subscription offerings and to build consumer relationships based on a holistic view of the customer’s preferences, purchases, and interactions.