Market Milestone – Google to Buy Looker to Transform Business Analytics

Key Stakeholders:

Chief Information Officers, Chief Technical Officers, Chief Digital Officers, Chief Analytics Officers, Data Monetization Directors and Managers, Analytics Directors and Managers, Data Management Directors and Managers, Enterprise Architects

Why It Matters:

Google’s proposed $2.6 billion acquisition of Looker provides Google with a core data engagement, service, and application environment to support Google Cloud Platform. This represents an impressive exit for Looker, which was expected to IPO after its December 2018 Series E round. This report covers key considerations for Looker customers, GCP customers, and enterprises seeking to manage data and analytics in a multi-cloud or hybrid cloud environment.

Top Takeaway:

Google Cloud Platform intends to acquire a Best-in-Breed platform for cloud analytics, embedded BI, and native analytic applications in Looker. By filling this need for Google customers, GCP has strengthened its positioning for enterprise cloud customers at a time when Amalgam Insights expects rapid and substantial growth of 25%+ CAGR (Compound Annual Growth Rate) across cloud markets for the next few years. This acquisition will help Google to remain a significant and substantial player as an enterprise cloud provider and demonstrates the latitude that Google Cloud CEO Thomas Kurian has in acquiring key components to position GCP for future growth.

To read the rest of this piece, please visit Looker, which has acquired a commercial license for this research.