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October 7: From BI to AI (Apollo GraphQL, AWS, CelerData, Domino Data Lab, Komprise, Kyndryl, SingleStore, Teradata)

Funding

SingleStore Closes Additional $30M in Series F Funding, Total Now at $146M

Database company SingleStore closed an additional $30M in F-round funding earlier this week, with Prosperity7 as a new investor. This additional investment brings SingleStore’s total for their F round up to $146M, after an initial round in September 2021 for $80M and an additional $36M in July 2022. In the interim, SingleStore has doubled its headcount, with geographic expansions to Ireland, Singapore, and Australia, and hiring continues.

Updates

Apollo GraphQL Launches GraphOS to Scale “Supergraphs”

On October 5, Apollo GraphQL debuted Apollo GraphOS. GraphOS is a platform to build, connect, and scale “supergraphs,” which are themselves architectures that bring together a company’s data, micro services, and other digital capabilities into one network to simplify data access and sourcing for app building. Key features of GraphOS include providing a centralized updated repository for schemas and pipelines, new GraphQL capabilities such as live queries and edge caching,  both cloud and self-hosting options, and security and governance capabilities to control who can access your supergraphs when and why

CelerData Launches Quick Start for StarRocks on Amazon Web Services 

On October 6, analytics platform CelerData released AWS QuickStart for StarRocks. This release deploys StarRocks on the AWS cloud, supporting quick deployment of real-time analytics and providing high concurrency while guiding users to follow AWS best practices

Domino 5.3 Previews Nexus Hybrid and Multi-Cloud Capabilities
Domino Data Lab released version 5.3 of their Enterprise MLOps platform yesterday. Key features include a private preview of Domino’s Nexus hybrid and multi-cloud capabilities, announced back in June; additional data connectors for Amazon S3 tabular data, Teradata warehouses, and Trino; and GPU-based model inference capabilities extended beyond model training to model deployment, helping bring complex models based on deep learning capabilities into production. Domino 5.3 is generally available now; companies who would like to preview Nexus can request access on the Domino Nexus website.

Komprise Rolls Out Fall 2022 Release 

Unstructured data management company Komprise released the Fall 2022 version of Komprise Intelligent Data Management. New capabilities include Komprise Smart Data Workflows, which let IT teams automate key parts of the data tagging and discovery process; and Deep Analytics, which permits authorized users outside of IT to view certain characteristics of their data and work with IT for better data management.

Partnerships

Kyndryl and Teradata Team Up for Cloud Migration
IT infrastructure services provider Kyndryl and data platform Teradata announced a strategic partnership earlier this week. The companies will combine Kyndryl’s data and AI services and Teradata’s cloud analytics and data platform to help customers migrate from on-prem data warehouses to the cloud.

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September 30: From BI to AI (AWS, Databricks, DataRobot, Domino, Microsoft Azure, Qlik, Salesforce, SAS) 

Dreamforce

Salesforce Premieres Genie, the New Realtime Data Platform Behind the Customer 360 

At Dreamforce, Salesforce launched Salesforce Genie, a realtime data platform undergirding Salesforce Customer 360. Genie ingests and stores streams of realtime data and combines it with transactional Salesforce data, then turns the combined data into a unified customer record. In addition, Einstein AI can provide additional relevant personalizations and predictions based on this realtime data, and Flow can trigger actions automatically based on the same realtime data. 

Salesforce and AWS Now Let You “Bring Your Own AI” to Customer 360 

Salesforce and AWS teamed up to reveal new integrations between Salesforce and Amazon SageMaker. Joint customers will be able to use SageMaker and Einstein AU in concert to build custom AI models – to “bring your own AI” and use it in realtime across the Customer 360. Cleansed and unified realtime Salesforce customer data alongside an organization’s data from an AWS data lake or data warehouse will be jointly accessible for building and training machine learning models in SageMaker.  The underlying technology enabling these integrations is Salesforce Genie, mentioned above.

Salesforce Appoints Robin Washington Lead Independent Director of the Board 

Salesforce also announced the appointment of Robin Washington as the Lead Independent Director of the Company’s Board of Directors, succeeding Sanford Robinson. Washington has served as Director of Salesforce since 2013, and currently also chairs the Board’s Audit Committee. Washington has also served on the boards of Gilead Sciences, and currently serves on the boards of Alphabet, Honeywell International, and Vertiv Holdings Co. 

Launches and Updates

DataRobot Debuts Dedicated Managed AI Cloud

DataRobot Dedicated Managed AI Cloud is now publicly available, DataRobot announced earlier this week. The Dedicated Managed AI Cloud is a dedicated hosted version of DataRobot’s AI Cloud, managed by DataRobot experts, allowing organizations to outsource certain aspects of AI platform deployment, configuration, management, and maintenance when staffing constraints limit on-prem capabilities.

Domino Data Lab Announces New Ecosystem Solutions with NVIDIA

Domino Data Lab announced two solutions with NVIDIA ecosystem partners last week. Domino and NVIDIA have created an on-prem GPU reference architecture and an integrated MLOps solution for high-performance processing needs on NVIDIA DGX systems.

Partnerships

Qlik Launches Two More Products in Partnership with Databricks  

Qlik debuted two more solutions in its partnership with Databricks. The first is the launch of the Databricks Lakehouse (Delta) Endpoint within Qlik Data Integration, which will make it easier for customers to get data into their Delta Lakehouse. The second is the integration of Qlik Cloud with Databricks Partner Connect, improving the “trial experience” of Qlik Data Analytics within Databricks. 

SAS Viya Now Available On Azure Marketplace

SAS Viya is now available on the Microsoft Azure Marketplace, expanding on the existing SAS-Microsoft partnership. Users will be able to access the full Viya package on Azure, including SAS Visual Analytics, SAS Visual Statistics, SAS Visual Data Mining and Machine Learning, and SAS Model Manager, with no-code and code-centric interfaces available.

Hiring

 Debanjan Saha Named Chief Executive Officer of DataRobot

Last week, DataRobot announced that Debanjan Saha had been appointed as Chief Executive Officer. Saha originally joined DataRobot in February 2022 as President and Chief Operating Officer, and served as DataRobot’s interim CEO when Dan Wright stepped down in July. Prior to DataRobot, Saha was the VP/GM of Data Analytics at Google, and the VP GM of Aurora and RDS at Amazon. 

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Cloud Cost Management Vendor Profile: Yotascale

As Amalgam Insights continues to present independent profiles of vendors in the cloud cost management and optimization space, we next highlight a company that takes an engineer-specific approach. This differentiator takes aim at organizations with a certain level of maturity within their cloud environments, as well as a particular spend threshold. Read on to learn more about Yotascale and to glean Amalgam Insights’ recommendations.

WHY YOTASCALE FOR CLOUD COST MANAGEMENT AND OPTIMIZATION

  • Engineer-specific design for cloud cost ownership
  • Consistent view of cloud costs for all users
  • Normalized and automated tagging for cloud resource tracking

ABOUT YOTASCALE

Yotascale is noted as an Amalgam Insights Distinguished Vendor for Cloud Cost and Optimization Management. A relative newcomer in the cloud cost and optimization management space, Yotascale, founded in 2015, states that it manages more than $1 billion in cloud computing spend across infrastructure, platforms, and software. The Palo Alto-based company targets enterprises and mid-market organizations across verticals including media and entertainment, financial services, healthcare, transportation, and real estate.

These users typically spend at least $3 million per year on cloud computing, as spend below that level is often handled through cloud service providers’ native tools. Yotascale has raised $24 million; its most recent round in October 2020 raised $13 million in B series funding. The company currently employs fewer than 50 people and does not disclose its revenue or client retention rate.

YOTASCALE’S OFFERING

Yotascale started to design its cloud cost management and optimization platform with engineers in mind, followed by cloud operations experts and finance professionals. The company did this to help organizations empower engineers to own responsibility for cloud costs. Yotascale’s perspective states that engineers understand the impact of performance

changes on expenses, so they are ideally positioned to oversee those adjustments. As such, Yotascale built an interface that relies on fewer modules than some other software vendors in the cloud cost management space. In Yotascale, all users have the same view of cost data presented in their organization’s business context (although depending on their role, individuals can view the data through a customizable lens) to prevent confusion among departments. However, role-based access is supported to ensure users only have access to data according to their role, as well as alerts and recommendations that apply to their jobs.

Once configured, the Yotascale software helps normalize tag names across cloud providers and services, and provides automated tagging policies for cloud resources in the organization’s preferred nomenclature. That way, users can see an all-in-one view of their multi-cloud resources as well as containerized workloads across Amazon Web Services (AWS) and Microsoft Azure, as of May 2022. Yotascale has plans to add Google Cloud to its roster, rounding out its coverage of the current market-leading hyperscalers.

Yotascale bases its pricing on a percent of monthly resource hours of services (such as Amazon Elastic Compute Cloud and Relational Database Service), rather than by percent of the total bill. Yotascale offers tiered pricing, typically starting at a cloud usage level of 200,000 hours per month. Standard features and services provided by Yotascale include:

  • AWS/Azure spend under management
  • Inventory of AWS accounts or Azure subscriptions
  • User accounts
  • Billing data processing
  • Cost reduction recommendations
  • Billing data anomaly detection

The base pricing package includes all Yotascale features as well as capabilities to provide insight into cloud carbon footprints so organizations can reduce compute power and support sustainability initiatives.

Prior to launching its application in production, Yotascale works with each customer to create the business context for automated tagging. The process can take as little as two weeks, depending on the end user’s readiness and existing documentation. Installing and onboarding the Yotascale software itself takes less than an hour. Yotascale’s reference customers include Zoom, Hulu, Compass, Lime, Okta, and Klarna. Yotascale sells through its direct sales teams as well as a third-party channel that includes consultants and managed service providers.

COMPETITION AND COMPETITIVE POSITIONING

Yotascale finds that it competes most often against organizations’ internal spreadsheets, as well as first-generation deployments of VMware’s CloudHealth and Apptio Cloudability. Yotascale states that it can reduce cloud computing costs by up to 50% compared to existing cloud cost management efforts. Yotascale states that its customer wins are based on the following: an engineer-specific focus and the ability to assign assets to engineers; its emphasis on tag normalization; its all-in-one views; and data that show how changes will impact performance and cost.

YOTASCALE’S PLANS FOR THE FUTURE

Yotascale next plans to build support for Google Cloud Platform cost management and provide self-service onboarding automation. It also intends to add more integrations as users seek to access existing cost management, billing, and sourcing tools as they consolidate data.

AMALGAM INSIGHTS RECOMMENDATIONS

Amalgam Insights recommends that enterprise and mid-market organizations seeking to empower engineers with cloud cost responsibility and spending a minimum of $3 million per year on cloud computing consider Yotascale. Yotascale is built to support engineers seeking to support accounting requests, tagging automation, and service usage requests for cloud cost management demands that exceed in-house capabilities.

Need More Guidance Now?

Check out Amalgam Insights’ new Vendor SmartList report, Control Your Cloud: Selecting Cloud Cost Management in the Face of Recession, available for purchase. If you want to discuss your Cloud Cost Management challenges, please feel free to schedule time with us.

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Cloud Cost Management Vendor Profile: Apptio Cloudability

Doing cloud cost and optimization management well often calls for the help of an external vendor. That’s why Amalgam Insights has been publishing our in-depth series on the challenges associated with running a cloud cost and optimization management practice, as well as reasons to rely on third-party platforms and services for assistance.

With that in mind, Amalgam Insights presents the third of our ten vendor profiles — this one featuring Apptio Cloudability. (As a refresher, the first profile focused on SADA ; the second on Spot by NetApp.)

Read on for our analysis, which is part of our new Vendor SmartList report,Control Your Cloud: Selecting Cloud Cost Management in the Face of Recession, available to download after purchase.

THE BOTTOM LINE: WHY APPTIO CLOUDABILITY FOR CLOUD COST AND OPTIMIZATION MANAGEMENT

ABOUT APPTIO CLOUDABILITY

Apptio Cloudability is an Amalgam Insights Distinguished Vendor for Cloud Cost and Optimization Management.

Cloudability was founded in 2011 in Portland, Oregon, to manage cloud billing and usage cost data. It was acquired by Apptio in 2019 to add cloud cost management and optimization to ApptioOne’s capabilities. Bellevue, Washington-based Apptio supports more than 1,200 employees in offices in the United States, London, Sydney, Bangalore, and Krakow. Apptio serves midmarket organizations and enterprises, many of which fall within the Fortune 100.

Across its financial management portfolio, Apptio manages $650 billion in technology budget and Cloudability managed more than $9 billion in cloud spend in 2019 when it was acquired. The privately held company does not disclose how many customers it currently has, its annual revenue or other details including customer retention rates or Net Promoter Score.

APPTIO CLOUDABILITY’S OFFERING

Apptio brought in Cloudability in 2019 to augment its existing technology management capabilities; that strategy includes its October 2018 acquisition of FittedCloud to optimize cloud resources and the October 2020 acquisition of SaaSLicense for Software as a Service management.

Apptio Cloudability comprises cloud computing management and optimization — and, through the separate Total Cost module, reporting and analytics — for multicloud environments, containers, and software as a service (through the SaaSLicense acquisition). The platform is designed for IT, finance, and business teams seeking to manage cloud costs, although the company states that it now talks more with head executives — CEOs, CFOs, and cloud directors in Cloud Center of Excellence groups and procurement — during the sales process.

Apptio Cloudability ingests, normalizes, and structures billing usage data from Amazon Web Services (AWS) and Microsoft Azure. This approach is used on an ongoing basis to continuously improve the economics of running cloud environments with financial operations (FinOps) principles in mind. Apptio Cloudability also delivers rightsizing recommendations for an organization’s cloud environment and AWS savings. Apptio Cloudability sees its users spend the most money on AWS, followed by Microsoft Azure, then Google Cloud. The platform’s savings plans capabilities show users where they can reduce and optimize cloud costs while also forecasting their spend.

Apptio Cloudability sets its pricing on the cloud spend covered under one or three-year contracts. It considers discounts on a case-by-case basis. Apptio Cloudability does not require a minimum number of users or spending. The standard Cloudability package comes with basic help desk and technical assistance. Add-on options include professional services (e.g., building a FinOps practice), training, and certification delivered through the FinOps Foundation. Apptio Cloudability offers optimization and allocation-assistance packages separately; they are priced based on the size of work required. Finally, the TotalCost module is available as an add-on, with tiered pricing based on annual cloud spend.

Through integrations and mapping, TotalCost covers all the major public cloud providers, as well as Oracle, Alibaba, and IBM, and ancillary cloud vendors including Snowflake and CrowdStrike. Cloudability uses TotalCost as a means for helping organizations better grasp all the cloud platforms and services influencing their total cost of cloud ownership, and charge back expenses as needed.

COMPETITION AND COMPETITIVE POSITIONING

Apptio Cloudability states that it wins business for its focus on FinOps capabilities, as well as its savings plans and rightsizing modules. The latter modules provide additional analytics and machine-learning capabilities for clients, allowing Apptio Cloudability to generate recommendations through proprietary algorithms that can analyze as much as 15 years’ worth of a company’s data.

Apptio Cloudability goes to market both through direct sales and through an emerging indirect channel made up of managed service providers and consultants.

APPTIO CLOUDABILITY’S PLANS FOR THE FUTURE

Apptio Cloudability plans to keep investing in providing more detailed optimization recommendations for discounts, developing integrations with cloud data and hyperscaler vendors to support sourcing workflow, and supporting localization, currency, and data sovereignty updates to make Cloudability available in more geographies.

Amalgam Insights expects that Apptio will also invest in capabilities to support managed service providers with improved white-labeling and integration, and to continue developing container cost optimization capabilities for Kubernetes and Docker-based workloads.

AMALGAM INSIGHTS’ RECOMMENDATIONS

Amalgam Insights recommends that organizations, particularly those with multiple clouds, interested in a FinOps focus vet Apptio Cloudability. Apptio should be considered by organizations seeking to control costs and budget resources. Because of Apptio’s history in supporting FinOps as a formal practice, organizations with formal FinOps training or experience should assess Apptio. Amalgam Insights also recommends that organizations seeking to provide additional cloud cost visibility to non-IT executives (such as finance, accounting, and procurement) involved with cloud decision-making and tracking in support of those processes evaluate Apptio.

Need More Guidance Now?

Check out Amalgam Insights’ new Vendor SmartList report, Control Your Cloud: Selecting Cloud Cost Management in the Face of Recession, available for purchase. If you want to discuss your Cloud Cost Management challenges, please feel free to schedule time with us.

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Cloud Cost Management Vendor Profile: Spot by NetApp

As we’ve noted throughout our series on cloud cost and optimization management, choosing a vendor for this practice is no easy feat. A number of companies provide software and services germane to making the most of cloud environments — it’s tough for organizations to sift through all the marketing messaging. Amalgam Insights has taken on much of that footwork on behalf of enterprises, and we continue to present our findings in our series, which includes vendor profiles published in no particular order. This second profile looks at Spot by NetApp.

WHY SPOT BY NETAPP (INCLUDING CLOUDCHECKR) FOR CLOUD COST AND OPTIMIZATION MANAGEMENT

  • Continuous cost optimization, not just one-time, across public clouds
  • Automated platform that reduces burden on operations personnel
  • Includes development, finance, security, and cloud operations based on both in-house development and acquisitions

ABOUT NETAPP

NetApp is an Amalgam Insights Distinguished Vendor for Cloud Cost and Optimization Management. Founded in 1992, NetApp has grown from a premises-based provider of computer storage to its current iteration as hybrid cloud data services company. As of 2021, NetApp employed 10,500 people around the globe, across all of its divisions. The company reported $5.74 billion in revenue in 2021. In 2020, NetApp acquired Spot to gain cloud cost optimization capabilities and enter the cloud cost market. In 2021, NetApp bought cloud financial and operational optimization vendor CloudCheckr, adding those capabilities to its Spot by NetApp portfolio. CloudCheckr reported more than $4 billion in cloud spend under management when NetApp acquired it. NetApp’s cloud cost control and optimization offering targets midsized and large enterprises seeking to optimize cloud costs scaling up to Fortune 500 firms.

NETAPP’S OFFERING

The Spot by NetApp portfolio brings together a variety of organic and acquired capabilities to create a platform that gives professionals in development, security, finance, and cloud operations holistic, cross-departmental insight. The acquired companies include cloud optimizer Spot and cloud cost management solution CloudCheckr. Spot brings expertise in managing containers such as Kubernetes, which can rack up cloud costs quickly. CloudCheckr offers the visibility and governance around cost and security, including the allocation and chargeback of cloud computing costs to specific departments.

Spot shows which aspects of the cloud environment need right-sizing with more than 600 best-practices checks around cost management, security and compliance, usage and performance, and availability. Spot sets parameters to implement and automate recommendations for procurement, finance, security, and IT to all share visibility to the organization’s cloud infrastructure (including containers, virtual machines, data and web applications, and micro-services).

Spot achieves this combination of operational and financial visibility by combining CloudCheckr with its already existing platforms: Eco (for finance), Spot Security (for security teams), Spot PC (for cloud operations), and Elastigroup and Ocean (for developers). CloudCheckr delivers the visualization capabilities and best-practices checks that help assure continuous optimization.

COMPETITION AND COMPETITIVE POSITIONING

The Spot portfolio competes most against do-it-yourself cloud cost optimization and management tools, as well as vendors including VMware CloudHealth and IBM Turbonomic. The company finds that it wins deals among customers seeking a combination of analytics, visibility, automation, and governance and security (via the CloudCheckr platform).

As such, the Spot by NetApp portfolio combines the functionalities that affect cloud spend and governance with process automation to support cloud savings. Furthermore, NetApp provides dashboards and report visualizations for greater collaboration among users.

NetApp goes to market through its direct sales teams as well as a large contingent of managed services providers (MSPs), many of whom came to the vendor through the CloudCheckr acquisition. Capabilities for MSPs include:

  • Automation and streamlining of cloud services billing
  • Ability to offer cloud desktops as a service
  • Improved cloud security and compliance
  • Ability to support a FinOps practice
  • Reserved instances arbitrage, custom rates, and charges
  • White-labeling for interface and reports

NetApp’s reference customers for cloud cost management include Samsung, HPE, IBM, University of Notre Dame, and Sony.

NETAPP’S PLANS FOR THE FUTURE

NetApp intends to keep growing its Spot portfolio. To that end, the company in spring of 2022 acquired Instaclustr, which offers a fully managed open-source database, pipeline, and workflow applications as a service. This purchase will bolster Spot’s capabilities to support cloud operations. NetApp also plans to continue building its MSP channel.

AMALGAM INSIGHTS’ RECOMMENDATIONS

Amalgam Insights recommends that organizations seeking financial and operational control of complex cloud environments consider Spot, either based on the scale of operations (typically $1 million+ annual spend), multi-cloud support, and the importance of cloud computing to the organization’s core operations. Developer teams or smaller organizations can also deploy Spot to target specific projects or workloads. The Spot portfolio, with its automation, workflow management, and analytics, offers insight into four key spend areas of operations — development, finance, security, and cloud. This breadth allows each group to gain visibility into other departments and to coordinate and align efforts to optimize cloud computing environments.

Need More Guidance Now?

Check out Amalgam Insights’ new Vendor SmartList report,Control Your Cloud: Selecting Cloud Cost Management in the Face of Recession, available for purchase. If you want to discuss your Cloud Cost Management challenges, please feel free to schedule time with us.

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Cloud Cost Management Vendor Profile: SADA Vendor Profile

Over the past few weeks, Amalgam Insights has delivered an in-depth look at the state of organizations’ cloud cost management and optimization initiatives, and discussed the challenges associated with improving those activities.

A significant challenge includes choosing the right vendor from among the many. Indeed, sifting through marketing and sales noise proves no easy task. Organizations often don’t know whether they would benefit most by teaming with a vendor directly, or by partnering with a managed service provider or professional services consultant — or by using a mix.

The options quickly become overwhelming for IT, finance, procurement, and other leaders responsible for improving how the organization spends money on cloud computing. In fact, in response (to some degree), some companies still try to manage and optimize their cloud resources through spreadsheets and other homegrown approaches. Manual practices, however, fail the organization. There are just too many cloud services and infrastructure considerations in even a single company to accurately track and manage without automation, tagging, cross-charging, and other imperative capabilities.

Therefore, as part of our continuing efforts to educate end users, Amalgam Insights presents the next portion of our Control Your Cloud: Selecting Cloud Cost Management in the Face of Recession series: profiles of distinguished cloud cost management and optimization vendors.

Each of the companies earning Amalgam Insights’ “Distinguished Vendor” badge has undergone rigorous evaluation through briefings, presentations, and documentation analysis. Over the coming weeks as we publish more vendor profiles, note that we do so in no particular order. With that, we begin with SADA.

WHY SADA FOR COST CLOUD COST AND OPTIMIZATION MANAGEMENT

  • Takes a best-practices consulting approach
  • Offers professional services and fully managed service approach
  • Focuses on helping clients build skills so they can continue saving money independently

ABOUT SADA

SADA is an Amalgam Insights Distinguished Vendor for Cloud Cost and Optimization Management. SADA is a managed services provider (MSP) that supports enterprises. Founded in 2000, the company typically works only with Google Cloud as a managed cloud computing vendor. However, the expertise and recommendations from its cloud cost and optimization team span multiple cloud environments. SADA is based in Los Angeles with offices in Armenia and India; overall, SADA employs around 750 people. The MSP does not disclose its annual revenue, number of clients, or amount of cloud computing spend under management. SADA’s cloud cost and optimization consultants are designed to help clients across verticals who spend more than $2 million per year on cloud computing.

SADAS OFFERING

SADA does not develop cloud cost or optimization management software. Rather, its consultants specialize in Cloud FinOps (Financial Operations), showing enterprises how to save money — such as running non-production workloads only during work hours. At the same time, SADA’s experts teach enterprise FinOps professionals how to understand and oversee their cloud spending.

SADA delivers its assistance through various professional services packages. For example, the MSP can help configure cloud cost management tools, expose insights, demonstrate how to pull in business intelligence resources such as Tableau, and share best practices with the enterprise’s FinOps personnel. This can include identifying other people within the organization — from departments such as IT and procurement — who should join the FinOps team for the benefit of controlling and making the most of cloud computing spending. Along the way, SADA’s cloud cost management and optimization experts will produce assets such as runbooks and toolkits that clients can refer to as they improve their internal operations.

Standard FinOps services from SADA include in-person consultations, written reports with optimization suggestions, creation of database scripts for BigQuery to improve reporting, assistance in customizing tools such as Apptio Cloudability, and delivering customized runbooks and live enablement sessions.

Each professional service package features a fixed fee for a specific number of months. Pricing depends on which package and how much an organization spends each year. An enterprise typically needs a minimum of $2 million in annual cloud computing expenses to support SADA’s fee structure. SADA aims to save clients several times what it charges but does not make guarantees prior to meeting with clients as the company cannot promise an amount saved until consultants understand the depth of the problems on a case-by-case basis.

COMPETITION AND COMPETITIVE POSITIONING

Because of its people-first, FinOps-only approach, SADA finds that it does not face much competition. It does not compete against platforms at all. SADA’s consultants might work alongside an enterprise’s systems integrator, such as Accenture or Deloitte, but those firms tend to specialize beyond FinOps.

The SADA cloud cost and optimization management team generally finds its customers by word of mouth, through referrals, or from Google Cloud itself. SADA conducts workshops and experience labs with Google Cloud’s own FinOps practice, too. SADA does not publicly disclose its reference customers. However, the company gave Amalgam Insights access to customers so that analysts could verify that SADA serves organizations with multi-billion dollar revenues.

SADAS PLANS FOR THE FUTURE

In terms of a roadmap, SADA’s cloud cost management and optimization team intends to reach more technical professionals. That way, FinOps principles can carry over more into departments including IT, spreading greater cloud financial discipline throughout the organization.

AMALGAM INSIGHTSRECOMMENDATIONS

Amalgam Insights recommends that organizations spending at least $2 million per year on cloud computing consider SADA for FinOps guidance to reduce unnecessary spending if they are seeking to bolster the capabilities of their internal staff. Managing and optimizing cloud spending requires expertise, and organizations can thrive by empowering their own people to handle those requirements. First, though, they need to learn the nuances of what impacts cloud spending and the subsequent best practices for managing those factors, which SADA’s consultants demonstrate and impart.

Consider SADA if your organization is seeking to learn how to manage cloud expenses, but is not in search of a vendor to permanently manage cloud expenses. SADA does not aim to stay within an organization indefinitely to support cloud costs. Instead, the MSP promotes a “teach to fish” ethos so enterprises eventually can become their own cloud FinOps experts. As cloud computing continues to enable new and more business models, products, and services, strengthening the enterprise’s FinOps and IT skills will prove vital to remaining competitive.

Need More Guidance Now?

Check out Amalgam Insights’ new Vendor SmartList report, Control Your Cloud: Selecting Cloud Cost Management in the Face of Recession, available for purchase. If you want to discuss your Cloud Cost Management challenges, please feel free to schedule time with us.

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September 16: From BI to AI (Altair, AWS, Dataiku, Oracle, RapidMiner, Salesforce, Sigma Computing, Snowflake, Tableau)

Updates and Launches

Oracle Brings MySQL HeatWave to AWS

Oracle announced this week that MySQL Heatwave was now available on AWS. AWS users will be able to use MySQL Heatwave for transaction processing, analytics, and machine learning automation within a single MySQL database on AWS. As part of this release, AWS customers will also have access to MySQL Heatwave ML at no additional charge, which provides machine learning capabilities inside MySQL databases. 

Presenting the PyTorch Foundation

Meta announced this week that core AI research framework PyTorch will transition to being managed by the new PyTorch Foundation, part of the Linux Foundation. Initial PyTorch Foundation board members will include representatives from cloud platform providers AWS, Google Cloud, and Microsoft Azure, as well as chipmakers AMD and Nvidia, and Meta itself.  Meta will continue to invest in PyTorch and use it as Meta’s primary AI research framework.

Syniti Adds Data Quality and Catalog Capabilities to Syniti Knowledge Platform

Enterprise data management provider Syniti announced that it had added data quality and cataloging capabilities to its Syniti Knowledge Platform, expanding the rubric of its data management platform’s proficiencies. These new features will allow for more centralized and consistent data management practices. 

Partnerships

Real-Time Data Sharing Comes to the Salesforce-Snowflake Partnership 

Salesforce and Snowflake revealed upcoming data sharing innovations, available in pilot in Fall ’22. Specifically, a new integration between Salesforce and Snowflake will allow for uninterrupted access between Salesforce data and the Snowflake Data Cloud in real time, without needing to move data or perform any data copying or syncing operations. This will permit faster cross-platform unified analytics and personalization of customer profiles. In addition, data from both Salesforce and Snowflake can be visualized together in Tableau, building on Tableau’s long-standing relationship with Snowflake.

Sigma Computing Debuts Snowflake Healthcare & Life Sciences Data Cloud Integration

BI alternative Sigma Computing revealed this week that it had partnered with Snowflake, launching an integration for joint customers on the Snowflake Healthcare and Life Sciences Data Cloud. The Sigma integration will allow healthcare companies a unified data platform, eliminating data silos and remaining compliant with healthcare data regulations while permitting business users to safely analyze sensitive data.

Acquisitions

Altair Expands Data Analytics Portfolio with RapidMIner Acquisition

On September 13, Altair agreed to acquire low-code machine learning and analytics platform RapidMiner for an undisclosed amount. RapidMiner will be integrated with existing Altair tools, including machine learning solution Altair Knowledge Studio, enterprise data platform Altair SmartWorks, and SAS language compiler Altair SLC. 

Hiring

Dataiku Appoints Daniel Brennan as Chief Legal Officer

Dataiku announced Daniel Brennan as their new Chief Legal Officer. Prior to joining Dataiku, Brennan was the Vice President, Deputy General Counsel of Twitter, where he spent over a decade of his legal career, having seen Twitter through its IPO, as well as more recent legal challenges.  Before that, Brennan was the Executive Director, Legal for Dell’s Global Services business unit. 

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Cloud Cost Management Part 5: Understanding Vendors’ Key Differentiators

It should come as no surprise that Amalgam Insights believes that any organization supporting fast-growing cloud ecosystems must oversee those resources with proven software and/or managed or professional services. After all, the benefits typically outweigh any drawbacks executives might associate with partnering with yet another third-party provider. In fact, organizations spending more than $1 million each year on cloud infrastructure and platforms as a service are prime candidates for adopting cloud cost management and optimization solutions

Indeed, not doing so jeopardizes financial, operational, strategic, and governance initiatives. In the face of a global recession, the thread of double-digit inflation, and ongoing investor and executive pressure, controlling costs and making the most of technology will become even more of an imperative. And at a time when cloud computing costs often dwarf the net profit of an organization, rationalizing cloud costs can produce meaningful bottom-line results.

To that end, dozens of vendors specialize in providing software, tools, and services for managing and adjusting cloud computing resources. In some cases, they also deliver related managed services. However, choosing from among the multitude of possibilities does not present an easy task. Amalgam Insights has done the hard work so organizations may understand what makes one vendor different from another. Starting Sept. 15, we will publish a range of vendor profiles. That way, through our series on cloud cost management and optimization, and our report, Control Your Cloud: Selecting Cloud Cost Management in the Face of Recession, end users can gain the knowledge to make the ideal and differentiated choice.

In previous installments in our series on cloud cost management and optimization, we have covered why organizations need to implement these practices and pointed out the features that make vendors sound the same. Now it is time to understand five major differentiators that actually set providers apart from one another.

1. Automated Orchestration for Cloud Workloads

Some platforms automate the tasks that manage workload connections and operations, both on private and public clouds. This is important for easily enabling processes tied to specific workflows and business functions. Such software also provides automated, role-based accesses; this helps organizations better meet security and compliance requirements. And, finally, automated orchestration delivers cost savings — via greater efficiency — that likely will exceed the IT Rule of 30.

Recall, that Amalgam Insights’ IT Rule of 30 states that every unmanaged IT subscription spend category — cloud, mobility, telecom, SaaS, you name it — averages 30% in waste. If the organization spends, say, $1 million a year on technology subscriptions that are not proactively managed, odds are that $300,000 of that is going out the door unnecessarily. In other words, that money amounts to salaries and/or cash that could (should) have been conserved.

Accordingly, automated orchestration for cloud workloads features a great deal of capabilities that contributes to goals for spending wisely and saving money.

2. Budgeting Sources and Forecasting

IT and finance leaders need to understand cloud spending so they can adjust infrastructure and services and forecast accurately. These have grown into even more critical requirements as the world emerges from COVID-19 and faces a global recession. Therefore, Amalgam Insights recommends that companies with little to no experience in managing cloud expenses, accounting, and finance incorporate principles and best practices from organizations focused on cloud cost optimization such as the FinOps Foundation, an industry association that has focused on financial operations for cloud infrastructure and platform.

With that in mind, one of the key capabilities to look for in cloud management software itself is the ability to perform continuous cost optimization. This must be an automated process that scales applications, instances, storage buckets, and other cloud resources to avoid over-provisioning and reduce waste. We say the process must be automated because there are too much data and resources for any human to track manually.

In addition, this automated process needs to happen on a constant basis, ideally meaning multiple updates per day based on real-time usage. Cloud workloads change so quickly that IT and finance need near-real-time visibility and alerts. This way, IT can make adjustments on the fly while finance gleans the information it needs for accurate budgeting and forecasting.

Organizations benefit the most from cloud management and optimization platforms that deliver continuous, rather than intermittent, optimization.

3. Continuous Kubernetes Container Optimization

Similar to the section above, organizations using container management such as Kubernetes will require continuous optimization. It’s too easy for Kubernetes clusters to be over-provisioned, lie idle, or go unmanaged altogether.

Furthermore, a lack of oversight potentially sets the stage for the organization to fall out of compliance with governmental regulations and corporate policies.

Continuous optimization applied to Kubernetes resources, in specific, will support an organization’s goals for trimming or eliminating waste and for shoring up compliance requirements. 

4. Depth of Data to Support Machine Learning

Remember, IT and developers aren’t the only leaders who need to know what’s going on with the organization’s cloud environment. Other line-of-business heads — think finance, procurement, operations, even human resources — need visibility, too, for strategic decision-making. Cloud cost management is a team exercise with the cloud cost or FinOps manager as the hub of a center of excellence to support cloud resources.

This is where it becomes more vital that the cloud cost management and optimization platform gets feedback from the various inputs to improve recommendations over time.

5. Proprietary Intellectual Property

Finally, another differentiator among cloud cost management and optimization platforms comes in the intellectual property on which it’s built. Organizations with proprietary technology may have unique advantages in supporting and optimizing cost and may be able to prevent other vendors from pursuing a similar course of action. Organizations may experience tradeoffs between cost management and application performance or pursue more rapid cloud updates across hybrid cloud environments.

Next Steps

With this blog, and the previous four, Amalgam Insights has explained the need for cloud cost management and optimization, discussed the challenges in front of organizations, presented the areas in which vendors come off as similar, and why, and, here, identified true differentiators. The remainder of this blog series will focus on our profiles of 10 Distinguished Vendors. These independent assessments show how each company sets itself apart from the crowd. These evaluations will come in immensely handy for end users and resellers trying to solve cloud cost management issues. Expect the first profile on Sept. 15.

Need More Guidance Now?

Check out Amalgam Insights’ new Vendor SmartList report, Control Your Cloud: Selecting Cloud Cost Management in the Face of Recession, available for purchase. If you want to discuss your Cloud Cost Management challenges, please feel free to schedule time with us.

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September 9: From BI to AI (AWS, Blaize, Datadobi, Google Cloud, MariaDB, OrionVM, Privacera, Qlik, ThinkData Works)

Launches and Updates

Datadobi Updates StorageMAP to Deal with Orphaned Data

Datadobi has updated its StorageMAP data management platform. The focus of the new capabilities is around dealing with orphaned data – data where the data owner is inactive in the organization’s systems. StorageMAP can now identify data sets with a high amount of orphaned data, allowing companies to remediate said data more easily.

MariaDB and Qlik Partner to Migrate Data Away from Legacy Systems

MariaDB and Qlik have announced a partnership to help migrate organizations from legacy databases to MariaDB products such as MariaDB Enterprise Server, MariaDB Xpand, or MariaDB’s SkySQL cloud database service. Companies will be able to do so using Qlik’s Data Integration platform.

OrionVM and Blaize Present AI-as-a-Service Offering

Infrastructure-as-a-service provider OrionVM has partnered with edge AI provider Blaize, building an AI-as-a-service offering. Blaize’s AI apps will be available on OrionVM’s cloud platform. Key usecases for this include virtualizing Blaize’s Graph Streaming Processor chips for edge AI on OrionVM, creating dedicated AI environments with virgualized GSPs, and developing AI apps without needing to purchase and configure dedicated hardware environments using Blaize AI Studio on OrionVM. 

Privacera Launches AWS Lake Formation Integration, Expands Data Governance Capabilities for Cloud Data Lakes 

Data governance platform Privacera announced an integration with AWS Lake Formation, now in private preview. Data teams will now have access to Privacera’s automated data governance and data access capabilities across multiple popular AWS services such as Amazon S3, Amazon Redshift, and Amazon RDS.  Users will be able to build data access policies atop AWS Lake Formation, and policy enforcement will include popular data analytics systems such as Databricks. 

ThinkData Works Now Available on Google Cloud Marketplace

On September 7, ThinkData Works debuted its data catalog on Google Gloud Marketplace. Customers will now be able to connect data in their ThinkData Works catalog to AI and data analytics capabilities on Google Cloud.

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VMware Aria Transforms the Technology Lifecycle Management Market

At this year’s VMware Explore, VMware announced the launch of VMware Aria based on three product families: VMware vRealize, CloudHealth by VMware, and Tanzu Observability. Aria brings these three solutions together with a shared graph data store, VMware Aria Graph, to support a combined Aria Hub that provides automation, cost, and observability capabilities across multiple clouds.

VMware was already an Amalgam Insights Distinguished Vendor for Cloud Cost Management prior to this announcement as the market leader in Technology Expense Management with over $20 billion in annual spend under management.

But with this platform, VMware has now created a new category of cloud management that competitors will struggle to match. To read more about this announcement, check out our Market Milestone report, available at no cost until the end of this week.